VP of Marketing (Consumer Products)
Description
- Partner with the CEO and 88nightmarket product team to achieve a cohesive and effective brand identity.
- Lead, delegate, and produce marketing content for our 88nightmarket platform and convert sales
- Responsible for taking ownership of the seeding and influencer marketing.
- Lead and develop our marketing and content 88nightmarket platform, ensuring effective content to hit our target audience and ensure goals are consistently met.
- Create and implement content on a daily basis across the 88nightmarket platform.
- Manage content release schedule while ensuring all posts are accurate, punctual, efficient, safe and on brand.
- Communicate with the product team to maximize content, sales within the e-commerce platform, and content strategy on social media.
- Identify emerging Asian subcultures and new communities that 88nightmarket can grow into, in order to expand the 88rising audience reach and strategize growth
- Report on campaigns and augment based on analysis to ensure the most effective approach.
- Develop cultural content relevant to all facets of the 88Rising and 88nightmarket brand.
- Work across company divisions to help with seeding and influencer acquisition to expand the company network and customer base.
Requirements
- Minimum 7-10 years of marketing experience
- Strong network of marketing, and cultural contacts for platform content creation and distribution.
- Must have a strong understanding of social media marketing and influencer lists.
- Understanding of publishing, marketing and analytic tools, and social marketing technology
- Extremely passionate and knowledgeable about fashion and culture content. Knows how to communicate credibly and sensitively whilst maintaining brand voice and integrity.
- Ability to develop tactics and campaigns that drive business goals such as audience growth, engagement, acquisition, reach, and maintenance.
- Excellent communication, collaboration, and planning skills with meticulous attention to detail.
- Ability to successfully organize, prioritize and manage multiple projects under strict deadlines.
- Passion for working in a fast-paced environment with a set of highly-skilled team members.
- Flexibility to work nights and weekends if needed.
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88RISING
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88rising (stylized as 88⬆) is an American mass media company founded in 2015 by Sean Miyashiro describes as a "hybrid management, record label, video production and marketing company." The company has gained popularity as a musical platform and label for Asian artists such as Keith Ape, Rich Brian, Joji, NIKI, and Higher Brothers. Headquartered in New York City, the company also has offices in Los Angeles and Shanghai. Outside of its core group, the company has collaborated with other artists such as Ghostface Killah, 21 Savage, XXXTentacion, Trippie Redd, Ski Mask the Slump God, Kris Wu, Yaeji, and others.