VP MARKETING / DIGITAL
Description
- Oversee our digital campaign planning to grow engagements at the key social platforms that ultimately help drive consumption!
- Lead our digital marketing team on the daily.
- Collaborate with internal teams to help drive great campaigns, engagements and revenue.
- Leverage artist’s channels to grow audiences and increase engagement by implementing both organic activations and paid campaigns.
- Work with our internal team, artists and managers on best practices.
- Analyze and report on key metrics.
- Propose innovative plans and spending needs in conjunction with real results while adjusting in real time.
- Work with our creative and content strategy teams on needed assets
- Report back on digital marketing performance (KPI/ROI) for internal and external stakeholders
- Identify trends and opportunities in the digital space.
- Maintain current relationships with key partners while developing new relationships with upcoming partners.
- Passion for Music!
Requirements
- Strong knowledge of social media and online promotion strategies. Have insights into market trends, developments and tools.
- Extensive knowledge of the music market. Experience in Country is a plus!
- Ability to build creative and innovative artist development campaigns.
- Team player with a positive attitude that thrives in an entrepreneurial environment.
- Be highly organized multi-tasker that can follow process and monitor budgets.
- Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools
- Excellent written and verbal communication skills.
- Highly motivated and organized with excellent time management skills.
- A team player with creative ideas and a positive attitude
- Be flexible with last minute changes and adjustments.
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Big Machine Label Group
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ABOUT BIG MACHINE LABEL GROUP: Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., BMLG Records, Big Machine/John Varvatos Records and publishing company Big Machine Music as well as its own digital radio station, Big Machine Radio. BMLG artists include superstars Tim McGraw, Florida Georgia Line, Thomas Rhett, Sheryl Crow, Rascal Flatts, Brantley Gilbert, Lady A and Jennifer Nettles; chart-topping acts Justin Moore, Eli Young Band, Brett Young, Midland, Carly Pearce, Riley Green, Aaron Lewis, Badflower, Avenue Beat and “The Voice” winner Danielle Bradbery. BMLG artists have received multiple GRAMMY, CMA, ACM, AMA, CMT, Teen Choice, MTV, Billboard, People’s Choice and Brit Awards. Big Machine is the first-ever American label to align with terrestrial radio for performance royalty rights for its artists and is an industry leader in fighting for artist, songwriter, publisher and record company rights. Big Machine Label Group created the Music Has Value Fund to provide assistance to nonprofit organizations that make music, aspire to make music, and access and appreciate music.