Sr. Manager YouTube BBR
Description
- Creating top marketing campaigns, channel optimization, playlist pitching, uploading videos, community, metadata optimization and audience management.
- Responsible for launching top-tier marketing campaigns, such as multi-livestream events, afterparties, live redirects, billboards, and more.
- Monitor release day placements, playlist adds and daily streaming numbers for priority tracks.
- Liaising with the Global Streaming team on a weekly basis on marketing initiatives in the US.
- Researching YouTube and social platforms for new talent and opportunities.
- Partnering with other divisions within BMG to align on marketing efforts and opportunities to create revenue.
- Actively contribute to annual goals & KPI’s; offering insights into new concepts and principles that impact BMG's core business.
- Educating clients on best practices, playlist initiatives and effective strategies for marketing campaigns.
- Active pitching and managing the relationship with the YouTube Music teams in Nashville.
- Providing YouTube insights & trends on a weekly basis with global YouTube team
- Positioned as the ‘go-to’ YouTube expert for senior leadership; providing top tier service for all clientele.
Requirements
- Passion and commitment to driving BMG's revenue growth within YouTube year over year.
- Previous extensive experience of dedicated expertise in YouTube, this candidate possesses a profound understanding of the YouTube ecosystem
- General knowledge of CMS, with a strong emphasis on copyright aspects specific to YouTube.
- Proven ability to take ownership of global priority projects, specifically in the country genre space.
- Proficient in analyzing data from YouTube backend and provide weekly reports to top clients.
- A comprehensive understanding of metadata, platform algorithms, and monetization.
- Strong knowledge on the digital landscape as it pertains to social media.
Benefits & Perks
- Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
- Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
- Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
- Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
- Save money and time with our commuter benefits program.
- Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
- Find your inner peace and boost your mental wellbeing with a complimentary subscription to the popular meditation app, Headspace.
- Access well-being support 24/7 through our Employee Assistance Program.
- Kick off your weekends early with Summer Fridays.
- Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
- Be inspired by our talented artists at our showcases and playbacks.
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BMG
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Founded in 2008, BMG is already the world’s fourth biggest music publisher and the first new global player in the recordings business in decades. BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 19 offices across 12 core music markets now represent over 3 million songs and recordings, and thousands of artists and songwriters attracted by its fresh approach which now includes production music, film and books as well as music publishing and recordings. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.