Social Media & Content Marketing Manager
Description
The role of a Social Media & Content Marketing Manager at Seeking Blue will be responsible for assisting with the maintenance and development of marketing strategies for the music releases on Seeking Blue and its affiliated labels. The ideal candidate for this position will have a keen sense of current marketing trends for music, as well as an intimate understanding of the platforms music is available. In addition, this person will be a keen social media manager who can build campaigns for the label, its artists and affiliates. This person will excel in organizational planning and developing marketing strategies, and timelines for music releases on our labels. Not only will this person help build and develop plans, but they will carry out initiatives and actively participate in the success of the music. This person will also maintain a relevant understanding of our other company entities and be willing to integrate all marketing and social media efforts holistically across platforms.
Seeking Blue is a conscious and forward thinking company with a flexible work environment and flexible work hours. Employees are provided a full comprehensive benefits package and a minimum 2 week yearly paid vacation time.
The breakdown of your responsibilities are as follows:
- To post, manage, and maintain Social Media accounts for the label and its related pages. This entails a general understanding and the ability to learn, implement and study the general marketing and content strategies for the major social media platforms.
- Collaborate in the development, research, and outline of marketing plans for all of the music released on Seeking Blue and its affiliated labels. (In collaboration with the Label Manager, PR, Graphic Design & SB Branding, as well as any artist teams.)
- Develop and design social media posting schedules for our labels, artists, and clients - ensuring they are both executed, engaged and informed with modern trends and concepts.
- To assist in the project management, and execution of all marketing initiatives in/around the music on our label(s).
- Including, but not limited to Digital Ads, Physical Ads, DSP Placements (Official / UGC), UGC Marketing, Affiliate and influencer marketing, Physical billboarding / posters & placements, Playlist pitching, YouTube music promotion, Twitch promotion & UGC.
- [In relation to marketing] Assisting with onboarding and advisory duties for new signings as they enter the label ecosystem.
- Create drill-down reports of social media activations, and performance over long-term campaigns and activations. In addition, establishing critical metrics for marketing our Music and our Label are essential.
- Oversee and manage the content and deliverables that markets the label, and its music based on current and relevant trends (In partnership with PR and Art teams).
To nurture, communicate, and maintain the marketing vision for artist and manager partners throughout the release cycle process. This includes email updates, regular scheduled phone calls, and other forms of communication.
Requirements
What we will be looking for in a candidate:
- A proven understanding of electronic, dance, and indie music and the overall global digital music landscape.
- A proven understanding of the duties and workflow of a record label system and the employees and roles within it.
- Having a clear and proven understanding of music marketing, social media marketing, social media campaigns and general social media awareness.
- Proven experience editing and creating content from scratch for Instagram (+ Reels), TikTok, YouTube (+Shorts), Twitter, Reddit, Facebook, Snapchat and more.
- A clear understanding and experience developing social media assets, writing hooks, executing trends, developing calendars and a posting schedule for 1 or more accounts.
- Experience marketing and promoting both established and developing artists.
- Familiarity with music distribution techniques and an understanding of music delivery on an international scale.
- A clear and concise ability to self-start and self-manage, while also considering the wellbeing of your team and the artists on the label.
- Organization and workflow management, often dealing with multiple signings or releases at one time.
- Experience using Microsoft Office Suite (or relevant alternatives) and any workplace software including Clickup, Asana, Monday, Trello, Milanote, Airtable and more is considered a benefit.
- Experience using Slack, Discord, Gmail, and other messaging apps is considered a benefit.
Benefits & Perks
- Flexible 4 Day Work Week
- Full Benefits Package (for Canadian Employees Only)
- 2+ Weeks of Paid Vacation each year
- Remote Work OK
- Company Retreats + Events annually
How to apply
Please send your CV and Cover Letter to Gibran@seeking.blue to begin the application process.
Seeking Blue Records Inc / MrSuicideSheep
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Seeking Blue Records is an established Canadian electronic record label with a history developing and signing artists such as ILLENIUM, Dabin, Said the Sky, EDEN, Echos, Yoe Mase, Seven Lions, Kerli, and more. Built from the success of the YouTube music promotion channel “MrSuicideSheep” - Seeking Blue has a close relationship with what it means to be independent.