Description

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
We’re looking for a Senior Marketing Analyst to join our Concerts Analytics team. As a member of our Marketing Analytics vertical, this role will leverage data and analysis to influence Marketing and Media spend across our Tours. You will focus on querying data, building dashboards, creating models, and sharing meaningful data stories. You will combine technical skills, marketing acumen, and a passion for music/live events to drive improvements and find opportunities across omni-channel marketing. By partnering with teams across marketing, analytics, data engineering, and data science, you will create original solutions and derive new angles to analyze performance and generate results. The ideal candidate is curious, creative, and excited to make an impact.
WHAT THIS ROLE WILL DO
Pull campaign performance data from our data lake and summarizing findings for Tour leadership & clients.
Perform deep-dives of marketing campaigns and sales cycles to inform on sale and closing strategies.
Partner with tour marketers and digital media team to identify areas of optimization and testing opportunities
Write SQL and Python scripts for summary views, QA, and deep dive analysis
Measure ROI of online and offline marketing campaigns.
Contribute to inputs for data science models such as MMM, predictive analytics, social listening, and customer segmentation
Create PowerPoint presentations and visualizations, transforming data into actionable insights and stories that come to life
Build Tableau dashboards and reports to track ongoing execution and performance.
Query our customer database to identify audience sizes or target segments.
Work with Data Engineers, Ad Tech, and other Analysts to curate our Marketing data lake.
Automate repetitive tasks and reporting.

Requirements

Bachelor’s degree
3+ years of experience in a marketing analytics role
Proficiency with Excel and PowerPoint
Experience reporting on Digital Marketing performance (search, email, social, programmatic, direct buys, etc.)
Experience with Google Analytics (or comparable Tool)
Experience with a CDP or marketing attribution
COVID-19 vaccination will be required for this position subject to legally valid exemptions

Benefits & Perks

HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
WEALTH: 401(k) program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network

How to apply

Apply via link

Live Nation Entertainment

Discover more jobs

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.see more

Job Details

Posted on Nov 2

Beverly Hills, CA, USA

Full time

Senior