Senior Marketing Analyst

Live Nation Entertainment team

Description

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB We’re looking for a Senior Marketing Analyst to join our Concerts Analytics team. As a member of our Marketing Analytics vertical, this role will leverage data and analysis to influence Marketing and Media spend across our Tours. You will focus on querying data, building dashboards, creating models, and sharing meaningful data stories. You will combine technical skills, marketing acumen, and a passion for music/live events to drive improvements and find opportunities across omni-channel marketing. By partnering with teams across marketing, analytics, data engineering, and data science, you will create original solutions and derive new angles to analyze performance and generate results. The ideal candidate is curious, creative, and excited to make an impact.
WHAT THIS ROLE WILL DO
  • Pull campaign performance data from our data lake and summarizing findings for Tour leadership & clients.
  • Perform deep-dives of marketing campaigns and sales cycles to inform on sale and closing strategies.
  • Partner with tour marketers and digital media team to identify areas of optimization and testing opportunities
  • Write SQL and Python scripts for summary views, QA, and deep dive analysis
  • Measure ROI of online and offline marketing campaigns.
  • Contribute to inputs for data science models such as MMM, predictive analytics, social listening, and customer segmentation
  • Create PowerPoint presentations and visualizations, transforming data into actionable insights and stories that come to life
  • Build Tableau dashboards and reports to track ongoing execution and performance.
  • Query our customer database to identify audience sizes or target segments.
  • Work with Data Engineers, Ad Tech, and other Analysts to curate our Marketing data lake.
  • Automate repetitive tasks and reporting.

Requirements

  • Bachelor’s degree
  • 3+ years of experience in a marketing analytics role
  • Proficiency with Excel and PowerPoint
  • Experience reporting on Digital Marketing performance (search, email, social, programmatic, direct buys, etc.)
  • Experience with Google Analytics (or comparable Tool)
  • Experience with a CDP or marketing attribution
  • COVID-19 vaccination will be required for this position subject to legally valid exemptions

Benefits & Perks

  • HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
  • YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
  • WEALTH: 401(k) program with company match, Stock Program Reimbursement
  • FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
  • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
  • OTHERS: Volunteer time off, crowdfunding network

How to apply

Apply via link

Live Nation Entertainment logo

Live Nation Entertainment

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.see more

Job Details

Posted on Nov 2

Beverly Hills, CA, USA

Full time

Senior