Product Manager, Music
Description
88rising is a pioneering artist collective and media platform. Founded in 2015, 88rising has long been a champion of Asian and Asian American talent, stories and culture. The company has gone from a leading record label to a transformative media company and is now the most recognized pan-Asian music company in the world and a leader in music, media and events celebrating Asian culture.
88rising was the first company to launch an Asian-centric music festival in the United States, the first to have an Asian R&B artist top the Billboard charts and the first to launch an all-Asian, multi-genre music radio channel with SiriusXM. The brand recently announced a first look deal with Sony Pictures TV, which allows 88rising to continue their mission of creating stories that center around Asians and Asian Americans through the development of scripted series across all platforms for Sony Pictures TV. We are searching for a Product Manager, Music.
Responsibilities:
- Creation, development, and execution of marketing strategies, ad campaigns, marketing initiatives, tour planning, viral and energy campaigns.
- Participate in near and long term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead for all assigned projects.
- Work in conjunction with other departments to draw up a project roadmap, delivery schedules, coordinate team/department deliverables, and manage project requirements.
- Develop and execute creative imaging for marketing campaigns in conjunction with an Art Director.
- Overseeing the timely production of commercial and promotional product, including advertising materials, album packaging, videos, retail displays and posters.
- Conceptualize creative concepts on all digital marketing initiatives including the development of mobile and digital marketing concepts, artist website design and maintenance, and the design, implementation and maintenance of social media presence.
- Create and execute ideas to engage DSPs.
- Liaise with artist management on a regular basis and communicate label plans and expectations for music-related project progress to collaborators/partnerships.
- Research and evaluate customer needs, industry landscape, and market/cultural trends.
- Consistently identify risks and potential problems the team and or collaborators may not recognize, and ensure solutions
- Work closely with promotion and publicity departments on creating and scheduling opportunities.
- Manage music-related marketing schedules, assets, and overall project organization to ensure requirements and project delivery dates are clearly communicated, understood, executed and delivered upon the whole team
- Work with International Marketing department to ensure marketing plans and project needs are met and executed on a global basis.
- Correspond with other departments to launch marketing initiatives and campaigns for our artists and their music
Requirements
Qualifications:
- Bachelors degree in business, marketing or related field
- Between 3-5 years of progressive marketing experience in the music/entertainment industry.
- Demonstrated creative ideation of successful marketing campaigns.
- Passionate music fan with broad knowledge of music and well versed on 88rising artists.
- Exceptional communication and negotiation skills.
- Must be adept in Microsoft Word, Excel, PowerPoint and Keynote to create multiple artist schedules and budgets.
- Strong marketing, project management, and problem solving skills.
- Must be highly organized and capable of developing and keeping to a project timeline.
- Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities.
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88RISING
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88rising (stylized as 88⬆) is an American mass media company founded in 2015 by Sean Miyashiro describes as a "hybrid management, record label, video production and marketing company." The company has gained popularity as a musical platform and label for Asian artists such as Keith Ape, Rich Brian, Joji, NIKI, and Higher Brothers. Headquartered in New York City, the company also has offices in Los Angeles and Shanghai. Outside of its core group, the company has collaborated with other artists such as Ghostface Killah, 21 Savage, XXXTentacion, Trippie Redd, Ski Mask the Slump God, Kris Wu, Yaeji, and others.