Outbound Marketing Assistant (Kpop)

Sony Music Entertainment team


Responsibilities include but not limited to the overall marketing tasks for K-Pop outbound digital and outdoor marketing:
  • Work closely with local and international Sony Music teams for stream and sales inducing marketing planning and execution
  • Devise and execute social media (ie tiktok, reels, shorts, etc) campaigns and creatives (including daily social media monitoring)
  • Maximize K-Pop artist roster exposure by expanding into new or existing promotional channels and platforms
  • Build tailored marketing plans for artists to target specific market or audience
  • Communicate, align, and pitch to DSP partners, agencies, and editors
  • Draft and service press releases to increase media coverage and awareness of new releases and important artist updates
  • xDeliver and analyze streaming, sales, and social media data to provide insight and evaluate performance for reporting


  • You have a deep understanding and passion for K-Pop with a professional work experience of 1-5 years in the industry
  • You are near native/fluent in both English and Korean
  • You are a strong multi-tasker and can adapt to the ever-changing, fast-paced K-Pop industry and entertainment landscape
  • You are trend sensitive and up to date on the latest global music industry news
  • You have a good understanding of both local and global DSPs
  • You are experienced in digital and outdoor marketing and promotions
  • You have PR experience and have managed media relations
  • You are highly skilled in Microsoft, word, excel and powerpoint. (photoshop is a plus)
  • Education: University degree or equivalent
  • International Travel: no restrictions or issues with travelling internationally

Benefits & Perks

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • We invest in your professional growth & development

How to apply

Apply via link

Sony Music Entertainment logo

Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on May 13

Seoul, South Korea

Full time