Marketing Specialist

Sony  team


Aniplex of America Inc. (a subsidiary of Sony Music Entertainment Japan) is looking for an experienced and creative Marketing Specialist to join our team which is located in Santa Monica, CA. You will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Licensing departments as well as the Production department. The ideal candidate who has a passion for Japanese Anime, games, and related culture highly preferred.
  • Develop, implement, and manage our social media strategy and scheduling of new and upcoming releases
  • Define the most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of all social media campaigns
  • Stay up to date with the latest social media best practices and
  • technologies
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with teams inside and outside the company in Japanese and English and provide constructive feedback to the team
  • Implement strategies to drive brand awareness and impressions through social media
  • Write and send press releases
  • Participate in conventions and manage the show booth
  • Create required metadata, tagging, titling, thumbnails and documentation and uploading of content
  • Special projects as requested


  • Bachelor's Degree required, preferably in Digital Marketing
  • Over three years of relevant experience in Marketing and Social Media Marketing
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tiktok, Google+ and other social media platforms and best practices
  • Strong understanding of SEO and web traffic metrics
  • Computer proficiency with Microsoft Office suite; Word, Excel, PowerPoint, etc.
  • Proficiency in Adobe Creative Cloud applications such as Photoshop and Illustrator
  • Be self-motivated, self-starter, confident, energetic and creative
  • Critical thinker and problem-solving skills
  • Good time-management skills
  • Great interpersonal and communication skills
  • JAPANESE ENGLISH Bilingual. Fluent in Japanese and ability to read and write in Japanese.
  • All candidates must be authorized to work in the USA.

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Sony’s purpose is simple. We aim to fill the world with emotion, through the power of creativity and technology. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide. Our history as a global brand has been built around employees that all have a passion for touching peoples'​ lives, and pride in pushing beyond the status quo to produce truly extraordinary results. We’re uniquely positioned because we operate in many different industries - from movies and music to video games and electronics. And, with offices around the globe, we benefit from a global workforce that learns and grows together through mutual respect. If you're ready to join a diverse team at an innovation-led company with the power to change lives, then we encourage you to read up on the different Sony group companies and check out our Life page. Then, get in touch, and together, let’s make the world say wow.

Job Details

Posted on Dec 21

Santa Monica, CA, USA

Full time