Marketing Manager, Vendor Partnerships
Description
- Marketing campaign management: Develop and execute omni-channel marketing strategies for vendors, ensuring alignment across digital and stores.
- Manage multiple vendor campaigns simultaneously, driving strategy, timelines, and execution to achieve performance targets.
- Serve as the marketing point of contact for vendors and merchants, ensuring clear communication and alignment with Guitar Center’s marketing goals.
- Cross-functional collaboration: Work closely with Merchandising, Merch Ops, Marketing, and Store Operations teams to execute integrated campaigns.
- Analytics & reporting: Track and analyze campaign performance, providing vendors with detailed reporting on performance and ROI. Use data to optimize future campaigns and enhance the effectiveness of vendor marketing initiatives.
- Budget management: Coordinate with vendors, merchants, and Finance to ensure alignment on allocation, spend, and performance.
- Creative oversight: Provide direction to internal creative teams to develop campaign assets that meet vendor guidelines and align with Guitar Center’s marketing objectives. Ensure the creative execution of campaigns is consistent across channels and supports the overall business strategy.
Requirements
- 5+ years of marketing experience, preferably in an agency setting where managing multiple accounts and campaigns is key.
- Proven record of developing and executing omni-channel marketing strategies.
- Familiarity with vendor marketing or co-op marketing strategies.
- Experience in retail or consumer-focused industries is a strong plus.
- Experience in developing omni-channel marketing strategies that leverage both digital and retail channels is a strong plus. Passion and proficiency for music gear is a strong plus.
- Broad marketing expertise, including paid media, email, and in-store/retail.
- Strong analytical skills, with the ability to track campaign performance and optimize strategies based on data.
- Proficiency in marketing analytics platforms (Google Analytics, Adobe Analytics, Looker Studio, Supermetrics) and the ability to deliver actionable insights.
- Ability to manage multiple projects and campaigns simultaneously, with a focus on delivering top-line results.
- Excellent communication skills, with experience working directly with external clients / vendors and cross-functional teams
Benefits & Perks
How to apply
Love this gig and want to apply? Send your resume and cover letter today along with salary expectations!
The Guitar Center Company
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We exist so music can persist. Our family of brands has put more instruments into the hands of more people than anyone on the planet. Come meet the family or, as we call them, The Guitar Center Company. It's called Guitar Center. But there's more to us than guitars and basses. We carry all kinds of musical instruments, plus essentials like amplifiers, recording equipment, lighting, live sound, DJ gear, with services like lessons, rentals and repairs. How do we do it all? With the most talented group of music-loving employees in the world. Their knowledge and passion for music has transformed us from being music retailers into being music champions. Guitar Center Professional is a network of account managers and engineers with direct access to the world’s best manufacturers. From personal studios to concert venues, we design and install custom audiovisual systems that exceed your expectations. Musician's Friend started in a garage, moved to a barn, and is now a highly regarded e-commerce site offering combo-focused instruments and equipment for established musicians. Gear Advisers offer expert advice, understand the journey of a musician and, like a good friend, are there to help every step of the way. Audio Visual Design Group (AVDG) meticulously designs, engineers and installs next-gen audio, video and lighting systems for homes and businesses around the globe. Their world-class technical staff brings the most incredible personal musical experience to everyone on the planet. Music & Arts believes deeply in the transformative power of music. Their collaboration with students, parents and teachers includes providing lessons, rentals, repairs, plus all levels of band & orchestra sales and service. Woodwind & Brasswind provides flutists, tuba players, violinists and percussionists with everything they need. Proving, once again, music unites us all, WWBW works with schools, businesses and households in more than 90 countries around the world.