Marketing Manager, Vendor Partnerships

The Guitar Center Company team

Description

Overview The ideal candidate will have a deep understanding of marketing strategy, with the ability to manage multiple campaigns and vendor relationships simultaneously. They will be responsible for developing, coordinating, and executing omni-channel marketing strategies that drive revenue and growth for Guitar Center and its vendors. This role will require collaboration across departments and an ability to balance the needs of both digital and in-store marketing initiatives.
This position is a unique opportunity for a marketing professional with agency experience or broad marketing expertise across channels and campaigns. The Partner Marketing Manager will work directly with vendors to plan and execute campaigns that span digital and stores, ensuring maximum impact and ROI.
Key Responsibilities
  • Marketing campaign management: Develop and execute omni-channel marketing strategies for vendors, ensuring alignment across digital and stores.
  • Manage multiple vendor campaigns simultaneously, driving strategy, timelines, and execution to achieve performance targets.
  • Serve as the marketing point of contact for vendors and merchants, ensuring clear communication and alignment with Guitar Center’s marketing goals.
  • Cross-functional collaboration: Work closely with Merchandising, Merch Ops, Marketing, and Store Operations teams to execute integrated campaigns.
  • Analytics & reporting: Track and analyze campaign performance, providing vendors with detailed reporting on performance and ROI. Use data to optimize future campaigns and enhance the effectiveness of vendor marketing initiatives.
  • Budget management: Coordinate with vendors, merchants, and Finance to ensure alignment on allocation, spend, and performance.
  • Creative oversight: Provide direction to internal creative teams to develop campaign assets that meet vendor guidelines and align with Guitar Center’s marketing objectives. Ensure the creative execution of campaigns is consistent across channels and supports the overall business strategy.

Requirements

To join our band, you'll need the following experience:
  • 5+ years of marketing experience, preferably in an agency setting where managing multiple accounts and campaigns is key.
  • Proven record of developing and executing omni-channel marketing strategies.
  • Familiarity with vendor marketing or co-op marketing strategies.
  • Experience in retail or consumer-focused industries is a strong plus.
  • Experience in developing omni-channel marketing strategies that leverage both digital and retail channels is a strong plus. Passion and proficiency for music gear is a strong plus.
Skills
  • Broad marketing expertise, including paid media, email, and in-store/retail.
  • Strong analytical skills, with the ability to track campaign performance and optimize strategies based on data.
  • Proficiency in marketing analytics platforms (Google Analytics, Adobe Analytics, Looker Studio, Supermetrics) and the ability to deliver actionable insights.
  • Ability to manage multiple projects and campaigns simultaneously, with a focus on delivering top-line results.
  • Excellent communication skills, with experience working directly with external clients / vendors and cross-functional teams

Benefits & Perks

Why Guitar Center? Here's just some of the rewards:
For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $115,000 - $130,000/yr depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations

How to apply

Love this gig and want to apply? Send your resume and cover letter today along with salary expectations!

The Guitar Center Company logo

The Guitar Center Company

We exist so music can persist. Our family of brands has put more instruments into the hands of more people than anyone on the planet. Come meet the family or, as we call them, The Guitar Center Company. It's called Guitar Center. But there's more to us than guitars and basses. We carry all kinds of musical instruments, plus essentials like amplifiers, recording equipment, lighting, live sound, DJ gear, with services like lessons, rentals and repairs. How do we do it all? With the most talented group of music-loving employees in the world. Their knowledge and passion for music has transformed us from being music retailers into being music champions. Guitar Center Professional is a network of account managers and engineers with direct access to the world’s best manufacturers. From personal studios to concert venues, we design and install custom audiovisual systems that exceed your expectations. Musician's Friend started in a garage, moved to a barn, and is now a highly regarded e-commerce site offering combo-focused instruments and equipment for established musicians. Gear Advisers offer expert advice, understand the journey of a musician and, like a good friend, are there to help every step of the way. Audio Visual Design Group (AVDG) meticulously designs, engineers and installs next-gen audio, video and lighting systems for homes and businesses around the globe. Their world-class technical staff brings the most incredible personal musical experience to everyone on the planet. Music & Arts believes deeply in the transformative power of music. Their collaboration with students, parents and teachers includes providing lessons, rentals, repairs, plus all levels of band & orchestra sales and service. Woodwind & Brasswind provides flutists, tuba players, violinists and percussionists with everything they need. Proving, once again, music unites us all, WWBW works with schools, businesses and households in more than 90 countries around the world.

Job Details

Posted on Jan 17

Westlake Village, CA, USA

Full time

Senior

$115K - $130K