Marketing Analyst
Description
- Evaluate user experience, engagement and purchasing data across our digital touchpoints to provide insights and actionable advice for marketing purposes
- Collaborate with our Digital Marketing Managers, you’ll develop insightful reports & dashboards to evaluate and optimize campaign performance
- Turn business questions into clear organized problems and search for answers by assessing historical information, collecting new data and conducting experiments
- Collaborate with data engineers, data scientists and digital marketing managers to implement a data strategy, expand our data-driven marketing campaigns and increase the data literacy throughout our organization
- Build relationships and connect with a range of internal stakeholders to create and refine the tools and processes needed to support the commercial growth of our e-commerce business
Requirements
- Your previous working experience in a similar or related role, experience in more technical positions would also be relevant (i.e data engineer, web developer or BI developer)
- A strong investigative mindset and your demonstrated ability to collaborate with stakeholders and translate requests into requirements
- A profound knowledge of SQL is a must, any additional knowledge of Python or R is a plus
- A solid understanding of descriptive statistics and exploratory data analysis
- Experience with modern data analytics tools and platforms, especially the Google stack: Google Analytics / Tag Manager / Ads, BigQuery, Data Studio
- Your demonstrated experience in leveraging analytics and systematic experimentation to improve e-commerce KPIs for customer acquisition and engagement
- A working knowledge of online marketing and advertising strategies, metrics and automation tools
- Your strong sense of ownership, and your ability to achieve high-quality results based on imperfect data
- Fluency in English with strong verbal and visual communication skills in order to present your findings to diverse audience groups
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Native Instruments
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For over 20 years, Native Instruments has been the backbeat to the music industry. As leaders in digital music creation and performance, we’re right there on stage and in the studio with global stars and legends in the making. Driven by our mission to make music creation more inclusive and accessible, our hardware, software and digital services provide innovative, fully-integrated solutions for music producers of all styles and genres. We are based in the heart of the German capital’s creative hub employing more than 400 people across our seven offices in Berlin, Los Angeles, Tokyo, London, Toronto, Paris, and Shenzhen.