Manager, Partnership Marketing

The Guitar Center team


In this role, you would be managing the marketing plans for Guitar Center Enterprise vendor partners, growing the company's revenues through sales of omnichannel marketing services -- including direct mail, social media, retargeting, and other branded, interactive experiences - that ultimately assist in greater sales of musical instruments.
  • Responsible for all internal project management or partner management if applicable, price negotiations, project timelines, review schedules, and obtaining content approvals
  • Position the Enterprise's brands (Musician's Friend, Guitar Center, Harmony Central, Music123, Woodwind & Brasswind, Music & Arts) as key partnership marketing avenues for musical instrument manufacturers, creating/developing marketing partnerships that meet and exceed individual quarterly revenue goals
  • Consultative campaign management and optimization for the book of business
  • Track and analyze campaign objectives and performance data to identify new growth opportunities
  • Responsible for sourcing campaigns for clients and aligning with appropriate traffic and inventory based on geographic/contextual/demographic targeting, impression volumes and eCPM/eCPA performance expectations
  • Coordinate with internal groups to launch new campaigns and troubleshoot existing campaigns
  • Research the company's products and inventory to understand and effectively present them to partners
  • Manage and maintain strong vendor and industry relationships
  • Additional duties as assigned.


  • Bachelor's Degree (or 4 years of equivalent work experience), preferably in Marketing, Business Management, or related field.
  • 5+ years of relevant work experience in advertising or marketing (in addition to degree or years of previous experience), preferably with experience in social media/community or digital marketing.
  • Intermediate understanding of internet display advertising (Ad Networks, Display Publishers, Ad Serving)
  • Novice knowledge of website conversion metrics, including eCPM, eCPA

How to apply

Apply via link

The Guitar Center logo

The Guitar Center

Guitar Center is an American music retailer chain. It is the largest company of its kind in the United States, with 294 locations. Its headquarters is in Westlake Village, California. Guitar Center oversees various subsidiaries including Musician's Friend, AVDG, Music & Arts, Woodwind & Brasswind, and Giardinelli.

Job Details

Posted on Aug 1

Westlake Village, CA, USA

Full time