Manager, Creative Sync – Short Form & Digital Partnerships

Universal Music Group team

Description

We are seeking a strategic and detail-oriented Manager, Creative Sync – Short Form & Digital Partnerships to lead our strategy around placing music in short-form content across TikTok, Reels, YouTube Shorts, and more across our label groups at Interscope Capitol [IGA, Capitol Music Group, Verve Label Group and Lost Highway]. This role will focus on proactively pitching our artists’ music into content created by studios, streamers, and production companies while also reacting to cultural moments where our music is already being used by fans and creators, especially in film/TV-style edits.
The ideal candidate has a background in sync or digital music marketing, strong industry relationships, and a passion for tracking trends, pitching creatively, and navigating sync clearance in an evolving digital space.
Department: Creative Sync Licensing / Interscope Capitol
Reports to: SVP, Head of Creative Sync Licensing
How You'll CREATE
  • Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats.
  • Build and maintain strong relationships with digital/social teams at streamers, networks, production companies, and film studios (e.g., Netflix, Amazon, Hulu, A24, etc.).
  • Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to amplify or convert into official moments or broader campaigns.
  • Act as a strategic partner to digital marketing and artist teams to support release campaigns, sync/viral moments, and narratives through short-form sync content.
  • Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with what’s working culturally.
  • Collaborate with the Manager of Sync Clearance, UMe and publishing partners to ensure sync clearance rights are proactively managed and optimized for short-form and platform-native usage.
  • Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results.

Requirements

Bring Your VIBE
  • 3–5 years of experience in sync licensing, digital music marketing, or content partnerships at a label, studio, streamer, or digital marketing entertainment firm.
  • Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling.
  • Existing relationships with content, digital, and editorial teams in the film/TV space, particularly in social or creative marketing arms.
  • Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways.
  • Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment.
  • Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media.

Benefits & Perks

Perks Playlist
  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
  • Comprehensive medical, dental, vision, and FSA options, as well as:
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent Check out our full overview of benefits on the Perks Playlist page of the career site.

How to apply

Apply via link

Universal Music Group logo

Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.

Job Details

Posted on Apr 30

Santa Monica, CA, USA

Full time

Mid