Manager, Community and Social Content
Description
- Audit communities at the beginning of projects to gain a deep understanding of how a fandom operates, which digital platforms are native, and what they want from their artists
- Assist in planning, attendee sourcing, and on-site fan relations & content for immersive, super-fan events
- Collaborate with strategist on CRM campaigns including but not limited to email, SMS and other data capture initiatives
- Manage or oversee the management of all online fan clubs on socials & communities (i.e., Discord servers, Subreddits, Facebook groups, etc.) and build new communities in the metaverse (Roblox, Fortnite, etc.)
- Real-time reporting on fan sentiment, trending topics, feedback, conversations and more.
- D2C: Fan-generated merch ideas, merch drop sentiment
- Technical: Report glitches and outages fans provide (i.e., song is not playing on Spotify in Brazil)
- Trends/Memes: Relay fan cultural moments and lore
- Tour
- Brand Partnerships
- Activate fan base participation around releases, galvanize streaming and engagement to ensure top charting potential
- Develop online and IRL fan-engagement strategies, events & initiatives around single and album releases + evergreen strategies between music milestones
- Support Catalog efforts with fan-engagement initiatives (listening parties, fan art contests, etc.)
- Superfan relationship management (gifting, event content, customer service when applicable)
- Consult for other departments and partners on where and how to best reach fans IRL and online
- Collaborate with digital team and artist to identify a content strategy that is creative, consistent and relevant to the artist’s brand and growth strategy
- Create and edit content with artists as needed (short form content, graphics, photos, etc.)
- Collaborate with digital team, creative team, and artists on content approvals
- Collaborate with the digital core team to build and maintain a consistent multi-platform content calendar
- Collaborate with the digital coordinator to handle artist posting/syndication when necessary
- Keep the full artist team (internal and external) up to date weekly on the upcoming social calendar
- Analyze social media performance consistently and provide reporting to the broader team regularly
- Work closely with the Strategist and Creator roles to align on timeline, communications, and scheduling & content needs to engage fans
Benefits & Perks
- Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
- Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
- Student Loan Repayment Assistance
- Employee Developmental Support
- Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
- Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.