Installed Sound Influencer and Content Marketing Leader
Description
Roles and Responsibilities
Strategy:
- Execute and maintain strategies to drive a Customer Obsessed and high-performance organization in line with our Vision and Values to achieve an engaged and sustainable organization
- Implement and maintain influencer and content marketing strategies for the Installed Sound Customer Vertical to achieve advocacy
- Grow brand perception for Music Tribe's world known brands, Midas, Klark Teknik, Lab Gruppen, Lake, Tannoy, Turbosound, Behringer, Aston Microphones to achieve advocacy
- Implement and maintain campaign blueprints as well as automation tools to run campaigns effectively
- Implement and manage a network of outsourced influencers, media and content creators
- Implement and manage influencer, media and content creator programs and commercial engagements
- Implement and manage marketing content templates and governance for Posts, Videos, Newsletters, Webinars as well as Tradeshows
- Implement tier one analytical and metrics-based tools to measure campaign effectiveness and Customer advocacy
- Research, implement and maintain digital solutions to enable Customer self-services
- Define, implement and measure OKRs, KPIs and Metrics systems to drive a performance-based organization
- Create and update policies and guidelines to ensure governance and compliance
- Create and deploy Leadership programs to acquire and train talents into becoming Customer centric, innovative and inspiring leaders
- Develop and maintain health, safety and employee welfare to create a sustainable workplace
Operations:
- Manage user-generated content to align campaigns with the content marketing strategy
- Engage with Customers on social media to gain a deep understanding of the Installed Sound Vertical
- Create and manage annual editorial calendars to increase reach in line with flag-pole events
- Use analytical tools to measure organizational issues, identify root causes and implement short as well as permanent solutions
- Identify and eliminate all non-value adding activities through automation or outsourcing
Requirements
Minimum:
- 5-year digital content marketing experience related to the Installed Sound vertical
- Extensive influencer, media and marketing network
- Global, Multi-Cultural, Matrix Organization Experience
- Strategic
- Structured
- Collaborative
- Resilient
Preferred:
- Audio, musical instruments and lifestyle product experience
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Music Tribe
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Music Tribe celebrates over 30 years as a provider of Music Products and Solutions and works across 12 counties employing 2,000 Customer Obsessed Tribers. We want you to be part of our ambitious growth journey, empowering your team or fellow Tribers to create the absolute best.