Description

We are looking for a Growth Marketing Analyst to join Utopia's marketing team and lead + oversee our marketing and growth analytics efforts. The ideal candidate will have a strong analytical, marketing and business background with experience in setting up and/or building the required systems and programs to launch in-house marketing analytics tools. You will be responsible for planning, executing, analyzing, and optimizing our growth marketing strategy. As an analyst of the marketing team, you will also be responsible for establishing our data models and reporting standards.
In addition, you will own and develop data-driven insights and recommendations to help improve our marketing and client acquisition effectiveness. You will be an expert on analysis, leveraging our data sources to propose new ideas and drive key strategic decisions.
ESSENTIAL RESPONSIBILITIES
Strategically oversee the analysis of our customer acquisition strategy (online and offline) across all relevant channels such as: paid social, paid search, content marketing, organic referral, email, website leads, podcast ads and video advertising.
Develop, help build, and maintain Dashboards and Data Models allowing stakeholders to easily digest actionable insights.
Operate and streamline our reporting standards that will be utilized by all business units.
Mine data and analytics to gain a better understanding of user funnel and engagement behaviors, including impacts of current marketing strategies.
Implement and analyze Tests to provide in-depth insights to the marketing team on the test data and understanding of our marketing drivers’ effects.

Requirements

BS or MS or equivalent experience.
2+ years of quantitative or statistical analysis experience.
2+ years of experience in marketing, advertising or growth.
An analytical mindset, with advanced knowledge of Excel, SQL, third party analytics, and attribution platforms strongly preferred.
Strong data visualization skills
Ability to effectively communicate data into insights and actions.
Familiar with marketing funnels and the economics of user acquisition and retention.

Benefits & Perks

Great atmosphere - we live, love & breathe music & tech!
Working in an impact oriented team.
An experienced team to learn from, with experience in multiple startups and big tech companies.
Benefits depend on location.
Flexible remote policy so if you may prefer being on your own and working from home - we’re fine with that too.
We are supporting work permits for employees that have already moved here from countries outside the EU. However, we do not support relocation at the moment.

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Utopia Music

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While technology continues to shape the future, the world of music remains in the past. Our mission is to reclaim the creative and economic value of the music industry. At Utopia, we are setting out to transform the entire industry. To create new revenue streams, consolidate the data and declutter the admin; unlocking the industry’s full potential by unifying it all in one truly holistic space. Utopia was founded in 2016 with the goal of creating a better world of music. With an ever-growing team of 60+ people across Sweden and Switzerland - all focused on one common goal; providing a transparent, fair and efficient environment for all. Welcome to Utopia – Where Music Lives.

Job Details

Posted on Nov 23

Helsinki, Uusimaa, Finland

Hybrid

Full time

Mid