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TIDAL

Global Head of Social Media & Influencer Marketing, TIDAL

TIDAL team

Description

TIDAL is looking for an experienced, and strategic manager to lead its global social media and creative influencer marketing efforts. As the global lead for this team, you will create globally relevant strategies and breakthrough creative content, leveraging both established and emerging platforms to drive our message to engage music fans around the world. You will lead a team of social marketers to build and execute our global multi-channel strategy, defining TIDAL's overall social approach across the Internet. By creating and implementing shareable content that is creative and attention-getting, you will help embed the brand in music news and culture, and further our brand purpose. You will have prior experience leading a global team, and understand how to use social media to build brands, create attention and produce user advocacy on a global scale. You feel comfortable working collaboratively with cross-functional teams and external partners to drive business impact. You are motivated by insights and real-time feedback, can influence product decisions, and will bring cohesion across our international presence. There will be a major focus on channel growth, entertaining through content excellence, all while delivering on goals and important metrics that push the brand forward. You will report to the Global Head of Brand Marketing team.
You will:
  • Lead the development of TIDAL's global strategic social media marketing plan, performance benchmarks, budget, and international team across campaigns and channels.
  • Inspire and lead a team of social media managers globally.
  • Collaborate with a range of partners like creative agencies, influencers, and platforms to identify and implement impactful and creative solutions to further the brand.
  • Work across internal departments like product, growth, editorial, production, and PR to build on personalized experiences that communicate important stories about TIDAL.
  • Partner with Global and Country Integrated Marketing Manager to develop campaign plans, including choosing the appropriate channel mix and creative applications.
  • Lead the development of organic and paid content strategies that support key goals for both product and brand.
  • Identify operational solutions to enable fast and responsive content development and publication.
  • Grow awareness of TIDAL and its content, building advocacy and encouraging growing installs, subscribers, followers, site traffic, and content syndication.
  • Establish a pipeline to inspire and inform brand decisions.
  • You are a business leader, inventor, builder, and operator.

Benefits & Perks

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

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TIDAL

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TIDAL is a global music and entertainment platform committed to creating a deeper connection between artists and fans. TIDAL is a pioneer in giving its subscribers exclusive access to high-profile music, videos, original content, livestreams, tickets, merchandise and live experiences fans cannot find anywhere else. The platform’s original content includes the “On Air” podcast network, original video series, artist documentaries and more. With the commitment of artist owners that believe in creating a more sustainable model for the music industry, TIDAL aims to elevate the experience for artists and music fans. The TIDAL artist-owners are Alicia Keys, Arcade Fire’s Win Butler and Regine Chassagne, Beyoncé, Calvin Harris, Coldplay’s Chris Martin, Daft Punk, Damian Marley, deadmau5, Indochine, J. Cole, Jack White, Jason Aldean, Shawn “JAY Z” Carter, Kanye West, Lil Wayne, Madonna, Nicki Minaj, Rihanna, T.I. and Usher. TIDAL is currently available in 53 countries, has more than 60 million songs in its catalog and over 240,000 high quality videos. Since inception TIDAL had livestreamed more than 120 concerts, offered 325,000 concert tickets and hosted hundreds of exclusive TIDAL member events globally.

Job Details

Posted on May 5

New York, NY, USA

Hybrid

Full time

Executive