EU Music Content Manager

TikTok team


TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Dublin, Singapore, Jakarta, Seoul, and Tokyo.
TikTok are looking for a Music Content Manager to manage the in-app music operation including the management and curation of music, artists and community across a number of key European markets. This role will work on improving the music content ecosystem on the platform, with a keen focus on our priority content verticals and user groups. Responsibilities also include the management of and growing the artist community within TikTok through close XFN collaboration across teams.
  • Curate and localise in-app music content for a number of key EU markets including SE, NL, PL, RO, HU, IL and GR
  • Analyze data and performance metrics on in-app music content consumption
  • Utilise data to make informed decisions with goal of improving overall music consumption
  • Implement music content & community strategy across these markets
  • Monitor delivery of music content from all artists and labels, identifying songs with viral potential
  • Identify trending music challenge concepts and collaborate with key internal teams to amplify
  • Oversee the music community building and content operation in these markets
  • Engage with artists & music creators to drive their music performance on the app
  • Facilitate day-to-day escalations and troubleshooting of music content & community issues
  • Optimise music discovery and accessibility in-app by working with internal systems and teams - Develop on-ground initiatives and promotions to drive music engagement within the app
  • Support Music Partnership team with identification of priority music
  • Support Operations team through being the main Music Content POC


  • Bachelor’s degree in related fields or equivalent experience
  • 3+ years experience in music programming or music editorial positions
  • Native/advanced fluency in English & Swedish (any additional European languages would be an advantage)
  • Comprehensive understanding of the European music industry landscape
  • Familiarity with a wide range of music and different types of audience groups
  • Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions
  • Experience with managing music campaigns and initiatives from conception to completion
  • Excellent XFN relationship building skills and established connections within the music industry
  • Deep understanding of internet cultures and subcultures
  • Knowledge of music licensing
Even Better If
  • Experience working with international partners at different time zones
  • Understanding the changing landscape and developments in music, media and tech industries
  • Experience working in a fast-changing, hands-on work environment

How to apply

Apply via link

TikTok logo


TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Job Details

Posted on Oct 5

Stockholm, Sweden

Full time