Director, Paid Social
Description
- Lead paid social strategy for all of LNE (Live Nation Concerts, Ticketmaster, etc,)
- Manage overall social team across LNE
- Be the primary leadership voice of our Social practice to senior leadership and stakeholders
- Oversee plan development and progress
- Formalize processes across social team for campaign setup, optimizations, etc. and collaborate with Product, Data, and Engineering teams on any additional processes needed
- Regularly package up and market team wins, tests and learnings across the organization
- Collaborate with Analytics teams to unlock incremental improvements through a test and learn approach
- Regularly and proactively provide updates on changes in the paid social industry with their clear POV
Requirements
- 8+ years of paid social digital media experience
- Experience managing a team of at least 9
- The position requires excellent knowledge of paid social platforms (Facebook/Instagram, Pinterest, Twitter, SnapChat, TikTok)
- Background in audience/data activation and collaborating on test and learn strategies, a plus.
- Ability to work within a team environment, strong written communication skills (both verbal and written)
- Curiosity is highly encouraged
- Experience with collaborating and coordinating with internal and external teams
- Bachelor’s degree in marketing, business, economics, or related field
- Affinity for the sports, music and live entertainment industry
- COVID-19 vaccination will be required for this position subject to legally valid exemptions
Benefits & Perks
- HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
- WEALTH: 401(k) program with company match, Stock Program
- FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
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Live Nation Entertainment
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Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.see more