Director, Paid Social
Description
CLive Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
We’re looking for a Rockstar Director who gets excited about paid social - plain and simple. This person should have experience in working within various social platforms including Facebook/Instagram, TikTok, Twitter, SnapChat and others. This person should be curious, analytical, collaborative and obsessed with besting oneself.
This person should be a paid social media subject matter expert and have a track record of brainstorming and overseeing implementation of quick, rapid-fire tests to maximize spend and KPIs while keeping efforts low. This person will need to be curious and collaborative and have the desire to work very closely with the greater media team to guide our social practice across all of LNE and implement process and enhancements to drive client business. This person will have a proven track record of growing accounts by forging a strong relationships as a paid social subject matter expert.
WHAT THIS ROLE WILL DO
- Lead paid social strategy for all of LNE (Live Nation Concerts, Ticketmaster, etc,)
- Manage overall social team across LNE
- Be the primary leadership voice of our Social practice to senior leadership and stakeholders
- Oversee plan development and progress
- Formalize processes across social team for campaign setup, optimizations, etc. and collaborate with Product, Data, and Engineering teams on any additional processes needed
- Regularly package up and market team wins, tests and learnings across the organization
- Collaborate with Analytics teams to unlock incremental improvements through a test and learn approach
- Regularly and proactively provide updates on changes in the paid social industry with their clear POV
Requirements
- 8+ years of paid social digital media experience
- Experience managing a team of at least 9
- The position requires excellent knowledge of paid social platforms (Facebook/Instagram, Pinterest, Twitter, SnapChat, TikTok)
- Background in audience/data activation and collaborating on test and learn strategies, a plus.
- Ability to work within a team environment, strong written communication skills (both verbal and written)
- Curiosity is highly encouraged
- Experience with collaborating and coordinating with internal and external teams
- Bachelor’s degree in marketing, business, economics, or related field
- Affinity for the sports, music and live entertainment industry
- COVID-19 vaccination will be required for this position subject to legally valid exemptions
Benefits & Perks
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
- HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
- WEALTH: 401(k) program with company match, Stock Program
- FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
How to apply
Apply via link
Live Nation Entertainment
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Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.see more