This exciting new opportunity will play a key role in helping RCA Records to use data to connect audiences with artists. Your role will be to monitor the performance of artist campaigns and key focus tracks across multiple data sources and to provide recommendations to help RCA Records artists build successful campaigns. You’ll be an integral and valuable part of the label team at every stage in an artist’s campaign.
What you'll do:
  • You will overlay marketing & advertising activity with consumption/social data to report campaign effectiveness & help optimize campaigns.
  • You will be able to provide in-campaign feedback and recommendations, as well as post-campaign learnings.
  • You will benchmark the performance of campaigns against KPI’s and competitors to assess performance.
  • You will partner with the Central Analytics team to develop your skillset, share best practices and collaborate on wider projects.
  • You will monitor Artist Audiences and recommend key editorial opportunities/targets using this data.
  • You will work across key track and release schedule, closely monitoring any cross over activity between tracks and artists across various social and streaming platforms. You will be able to interpret the data, uncover untapped opportunities and trends and report back and advice the label.


  • You will already have demonstrable experience as a data Analyst, preferably within the entertainment or media sectors with experience drawing data from multiple sources
  • A detail-orientated, excellent communicator, and enthusiastic collaborator that works well with team members.
  • You will need to be an expert in excel
  • You will know the basics of SQL and have experience with relational databases.
  • You may have had experience with data manipulation tools like Alteryx or SPSS, and data visualization tools such as Tableau.
  • You will have experience making informed recommendations to stakeholders based on the data findings
  • You will be creative, constantly looking for new opportunities and trends in the data

How to apply

Apply via link

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Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on Jan 10

London, England, USA

Full time