Manager, Content Marketing, Media Solutions (English Services)

CBC/Radio-Canada team

Description

CBC/Radio-Canada Media Solutions is looking for a Manager, Content Marketing, who will develop revenue strategies and creative partnership opportunities for advertising clients on their portfolio of CBC brand businesses. The portfolio will include a mix of brands from our Entertainment Portfolio. Reporting to the Senior Manager of Content Marketing, the Manager will develop high-impact marketing solutions and creative sponsorship opportunities for advertising clients leveraging CBC’s media assets (TV, digital, social, audio, experiential) to maximize the revenue potential of their portfolio and achieve fiscal revenue targets.
The Manager – Content Marketing will be a lead representative from CBC/Radio-Canada Media Solutions with content executives, producers, legal, communications, research and other production stakeholders on their portfolio. They must work collaboratively with these stakeholders to negotiate and build cross-platform partnership opportunities. They are responsible for producing compelling marketing collateral and sponsorship packages for their portfolio, as well as providing actionable content information to support the advertising sales activity behind their portfolio.
The Manager – Content Marketing creates the go-to-market plans for any revenue opportunities on their businesses and conducts regular presentations to brief the sales team on the opportunities available. They will set the pricing of sales packages and advise on optimal pricing strategies for creative media products. The Manager – Content Marketing will also offer support for activation project managers during the execution phase of any partnerships in their portfolio as necessary and may occasionally be required to lead the executions of partnership campaigns directly.
They will set the annual fiscal business plans and lead revenue reporting activities for their businesses.
Additionally, the Manager - Content Marketing may assist in product innovation work, helping to identify and implement new ad sales revenue products for CBC/Radio-Canada Media Solutions relevant to their content portfolio, with a particular focus on digital opportunities (social media, influencer marketing). They may conduct competitive reviews or any additional analysis necessary to optimize existing revenue streams and develop new ones.
If you’re someone who prides themselves on being both a strategic business manager and a creative marketer, we want to hear from you!

Requirements

  • University-level degree or equivalent in Marketing, Communications, Public Relations, Media Sales, Content Production (TV, digital) or related discipline.
  • Minimum of 5 years experience in Marketing/Advertising (Consumer Marketing, Brand Activation, Promotions, Communications), Media, or Content Production in a role related to advertising.
  • A self-starter. You are a proactive problem-solver and strategic thinker who prides themselves on delivering business results.
  • Strong command of media and/or marketing strategy. Demonstrated experience developing exceptional cross-platform advertising campaigns, branded content, consumer promotions, digital/social marketing campaigns, and/or sponsorships.
  • Strong understanding of Digital and Social Partnership Opportunities and Packaging an asset
  • Ability to craft and deliver persuasive presentations. PowerPoint wizards, please apply! Graphic design and/or copywriting skills are assets.
  • Superior negotiation skills and the ability to navigate complex projects to produce alignment on a solution.
  • Passion for CBC’s content and the Canadian music industry, as well as a knowledge of the broader broadcast and digital/social media landscapes are strongly preferred.
  • Creative thinking skills matched with strong business acumen. You are energized by finding new solutions to compete in a fast-paced, competitive environment.
  • Strong interpersonal skills and advanced oral and written communication skills.
  • Demonstrated project management and organizational skills. Ability to handle multiple varied priorities on a regular basis with many deadlines.
  • Bilingualism (English and French) is an asset.
  • Flexibility. Some travel and evening/weekend work may be required for execution of client partnerships.
  • Candidates may be subject to skills and knowledge testing.

Benefits & Perks

  • Four weeks of vacation;
  • Competitive total rewards package;
  • Opportunities to work with cutting edge technology;
  • Opportunities for continued learning and professional development;
  • Opportunities to become a member of our Employee Resource Groups;
  • A creative and dynamic work environment, where your ideas and contributions can be heard, valued and respected; and
  • A supportive management team committed to upholding the highest standards of diversity and inclusivity.

How to apply

Apply via link

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CBC/Radio-Canada

CBC/Radio-Canada is Canada's national public broadcaster and a strong advocate of Canadian culture. We offer a unique space and a fresh Canadian perspective with unmatched cultural, musical and documentary programming. We do it in French, English and eight Aboriginal languages. Our activities promote creative work and contribute to the local economy. In television only, our investments in independent Canadian productions fund more than 10,000 jobs across the country.

Job Details

Posted on Nov 10

Toronto, ON, Canada

Full time

Mid