Audience Development Manager

Mushroom Group team


The Mushroom Group are on the hunt for an Audience Development Manager to join our record label division.
This Audience Development Manager will work across two of our iconic labels, Liberation Records and Ivy League, in a brand new role which is focused on increasing the fanbase sizes of our artists and building stronger engagement with fans.
The role is largely based within the social and DSP (Digital Service Provider - eg. YouTube, Spotify, Apple Music) worlds, strategizing and implementing creative solutions that will build the artists’ fanbase size and follower numbers across key platforms. The Audience Development Manager will work hand-in-hand with the Marketing & Audience Manager, Streaming Managers and wider label team in creating both organic and paid digital strategies for each act. They will also be largely responsible for leading communications with the artists’ external management teams to coordinate and execute social plans.
While the primary responsibility of the Audience Development Manager is organic digital strategy, under direction from the Marketing & Audience Manager, the Audience Development Manager also will coordinate some digital ad campaigns across platforms like Facebook, Instagram, YouTube, TikTok and Spotify.
Across both labels you’ll be working with artists like Vance Joy, Julia Jacklin, Gordi, Mansionair, The Rubens, The Teskey Brothers, Hatchie and Rolling Blackouts Coastal Fever to name just a few. The Mushroom Group is home to over two dozen specialist music and entertainment companies which includes culture-shaping brands like I OH YOU, Ivy League, Liberation Records, Frontier Touring, A Day On The Green and Sugar Mountain.
Key Responsibilities:
  • In conjunction with Marketing & Audience Manager, set the organic strategy for each label project across socials
  • Strategise how to increase engagement with existing fans for each artist and build follower numbers across all relevant platforms for artists – YouTube, Spotify, Apple Music, TikTok, email database, etc.
  • Coordinate paid digital ad campaigns across platforms like Facebook, Instagram, YouTube, TikTok and Spotify
  • Lead all day-to-day conversations with artist managers and labels regarding social posting for each artist
  • Create the schedule how each release is rolled out across social platforms in conjunction with wider team
  • Ensure that all organic social content is rolled-out according to the schedule, including liaising with external artist managers
  • Ensure best practice across DSPs, as directed by Streaming Managers, is carried out across platforms for your allocated roster
  • Ensure artist managers and labels are supplied with any necessary information and creative assets for each roll-out
  • Brief in internal and external creatives for any necessary assets
  • Ensure that best practice is being followed across all relevant platforms for each release
  • Manages artist and label EDMs
  • Regularly report to internal and external stakeholders on performance for each artist/project


  • Formal qualifications in Marketing or similar discipline (highly regarded)
  • High level experience within the digital landscape, especially regarding social media and DSPs
  • High level knowledge and experience leading digital strategy
  • High level understanding of the digital ecosystem and emerging trends within it
  • Hands-on experience within the music or entertainment industry preferred
  • Strong interest and passion for music
  • Experience briefing in digital creative assets
  • Exceptional written communication skills – including copywriting

How to apply

Apply via link

Mushroom Group logo

Mushroom Group

Mushroom is Australia’s largest and most successful independent music and entertainment group. Since the Group’s inception in ’72 when a young Michael Gudinski formed Mushroom Records and Mushroom Music Publishing, Mushroom has grown to become a collective of near two dozen specialist brands who are each leaders in their own right across the music and entertainment industry. Incorporating international and domestic touring, booking agencies, record labels, merchandising, music publishing, event and creative services, venues, film and television production; there is almost no end to what the Mushroom Group is involved in and can offer. One unique aspect of our collective and a core part of our ongoing success at Mushroom is our operating ethos and our focus on the individuality and independence of each company within the Mushroom Group collective. This grants each brand and its people total freedom of operation, with the benefit of being part of Australia’s largest network of independent music and entertainment specialists. Mushroom is a family-orientated company, and that family includes our artists, staff and partners. Mushroom is called home by almost 200 of Australia and New Zealand’s most experienced, creative and passionate people; and we work closely with thousands of artists and organisations worldwide – year in, year out. These are just some of the reasons that make us Australia’s leading independent music and entertainment family. Mushroom Group's companies include: 100s + 1000s Bloodlines Converge Management Frontier Comedy Frontier Touring Good Life Presents I OH YOU Illusive Presents Ivy League Liberation Records Liberator Music Love Police ATM Mushroom Comedy Mushroom Creative House Mushroom Events Mushroom Music Publishing Mushroom Pictures Premier Artists Role Model Artists Roundhouse Soothsayer Sugar Mountain The Harbour Agency Venue Merchandising Services For all the latest from Mushroom visit

Job Details

Posted on Nov 16

Albert Park, Victoria, Australia

Full time