Associate Director, Artist & Industry Relations-Country
Description
How You’ll Make An Impact
As a key member of the Artist & Industry Relations team, you will be responsible for the development and ongoing relationships between the music industry and SiriusXM/Pandora – specifically in the Country, Bluegrass, Americana & Christian music genres. You’ll be at the forefront of engaging artists, labels, and management teams to create meaningful opportunities for collaboration and promotion across our platforms.
This role is ideal for someone with a deep understanding of the radio and music streaming landscape, including licensing, royalties, and label dynamics, who is passionate about amplifying artist voices and building strategic industry partnerships. You’ll collaborate cross-functionally with internal teams to execute artist-driven events, exclusive content programs, and high-impact promotions that connect fans to the music they love.
What You’ll Do
- Build and maintain relationships with labels, artist managers, and publicists within Country, Bluegrass, Americana & Christian music.
- Champion SiriusXM & Pandora’s ability to add value to the music industry by understanding and promoting each brand’s unique offerings, tools, and promotional opportunities to industry partners.
- Conceptualize and execute innovative artist promotions by developing strategic partnerships with artists —spanning events, branded content, curated programming, and marketing—while collaborating with sales to create compelling content that drives revenue and delivers value to talent.
- Secure and negotiate talent for all SiriusXM & Pandora opportunities, including branded and original experiences
- Demonstrate how strategic artist programming initiatives help achieve the company’s goals and provide value for our partners
- Serve as the primary point of contact for Country, Bluegrass, Americana & Christian talent across internal departments including Marketing, Social, Programming, Brand, etc.
- Book high-profile talent and personalities for interviews and appearances across SiriusXM channels and Pandora (these bookings may extend beyond our music channel offerings into our sports, talk & entertainment offerings as well)
- Work directly with programmers to identify talent needs on an ongoing basis.
- Manage all aspects of artist relations—including logistics, scheduling, and on-site support—to ensure an exceptional experience for visiting artists.
- Provide concierge-level care during artist visits to SiriusXM, creating memorable and professional engagements.
Requirements
What You’ll Need
- 7-10 years of experience in the music industry, with a background in streaming, radio promotion, and/or digital marketing; plus 5+ years of management experience.
- Strong existing relationships with labels, artists, and management companies
- In-depth knowledge of label operations, distributor functions, and how they interact with radio and digital streaming platforms.
- Solid understanding of both traditional and emerging media landscapes—including social media and content streaming.
- A strategic mindset with the ability to proactively identify opportunities and drive projects from concept to completion.
- Strong public speaking and presentation skills.
- Excellent interpersonal, written and verbal communication skills.
- Self-starter mentality with the ability to work independently and collaboratively within a fast-paced environment.
- Meticulous attention to detail, organizational skills, and the ability to manage multiple priorities under tight deadlines.
- Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
- Must have legal right to work in the U.S.
How to apply
Apply via link
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