Artist Marketing Manager, Music and Shorts, Youtube
Description
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; New York, NY, USA; Los Angeles, CA, USA.
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
As an Artist Marketing Manager, you will lead campaigns with artists. You'll also build and manage a global go-to-market strategy based on user insights.
In this role, you will develop an infrastructure to enable teams around the world to execute campaigns locally. You will work with the cross-functional teams to launch campaigns, track measurements, and report back to partners with performances and insights.
Responsibilities:
- Design go-to-market/campaign strategies to achieve product/music objectives. Design campaign experiments to test, learn, and iterate. Build campaign optimizations and measurement strategies to track success.
- Manage planning/execution of campaigns and budget/timeline management, including campaign coordination to ensure a cohesive message.
- Work with cross-functional stakeholders from the Music team in the US and in markets globally.
- Identify music and artist campaign opportunities in partnership with our Relations teams. Build and optimize our pipeline to help select artists to partner with.
Requirements
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing.
- Experience in inbound product marketing and cross-functional partnership.
- Experience in campaign management and digital/social media.
Preferred qualifications:
- Experience managing campaigns with high profile talent/music artists.
- Experience working in global roles and scaling programs to other markets.
- Experience working with short form video platforms and in consumer marketing within the technical field.
- Ability to manage multiple campaigns concurrently.
- Ability to analyze data and make informed optimizations.
- Ability to take initiative and work proactively and collaboratively.
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