Artist Marketing Manager, Music and Shorts, YouTube
Description
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; Atlanta, GA, USA; Chicago, IL, USA; New York, NY, USA; Los Angeles, CA, USA; Seattle, WA, USA; Washington, DC, USA.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Global Marketing Manager on Artist/Music and Shorts, you will be critical to the success of Music within Shorts and will captain artist campaigns with important talent/music artists. This includes building and managing a comprehensive global go-to-market strategy based on user insights, and developing the scalable infrastructure to enable teams around the world to execute campaigns locally.
You will work cross-functionally with Marketing, Product, Programming, and Partnerships team to bring the campaigns to life as well as track measurement and report back to partners with performance and insights.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities:
- Identify music and artist campaign opportunities in partnership with our artist and label relations teams. Help build and optimize our pipeline but help select artists to partner with.
- Design go-to-market/campaign strategy to achieve product/music objectives, designing campaign experiments to test, learn, and iterate. Build campaign optimizations and measurement strategies to track success.
- Manage planning and execution of campaigns, including creative, media, budget, and timeline management. Work cross-functionally with Brand, Social, Public Relations, and Programming teams to ensure a cohesive message.
- Work with cross-functional stakeholders from the music team (e.g., Marketing, Product, Programming, and Partnership) in the United States and in priority markets globally.
- Set up the global plan and infrastructure needed to execute frequent campaign refreshes and tool kits to empower local teams.
Requirements
Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 6 years of experience in Marketing or related field
- Experience in end-to-end campaign management, including creative and media, digital, and social media
- Experience in inbound product marketing and cross-functional partnership
Preferred qualifications:
- Experience managing campaigns with high-profile talent/music artists
- Experience in global roles, consumer marketing, and scaling programs to other markets
- Ability to take initiative and comfortable dealing minimal guidance
- Ability to analyze data to inform optimizations
- Ability to manage multiple campaigns concurrently
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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.