Youtube Manager
Description
- Creative Writing (20%): Write engaging title and copy for YouTube videos.
- Photo/video editing (30%): Edit video compilations, interviews and debates, and create engaging thumb-stopping thumbnails to accompany them.
- Analytics and strategy (50%): Study the data to determine topics and themes that perform well and identify patterns within our on-air content to hit consistently high numbers.
Requirements
- Learnt the ins and outs of what makes LBC’s audience tick.
- Continued our trajectory of subscriber growth.
- Identified set-pieces within our on-air output that can be repeated to grow a regular audience (PMQs analysed, for example).
- Gotten stuck into the analytics and metrics to devise strategy and guide other members of the team.
- Video/photo editing: Experience with Adobe Premiere Pro and Adobe Photoshop, or at the very least the willingness and ability to take to it quickly.
- Attention to Detail: Meticulousness in ensuring every piece of content is polished and as tight as it can be.
- YouTube nativity: An awareness of what works well and how users consume content on the platform.
- Interest in news: You don’t need to be a voracious consumer of news, but you should know who Keir Starmer is and read a newspaper.
- Flexibility: Sometimes that big interview will be in the morning. Sometimes it will be in the evening. Maybe it’s on the weekend? You’ll need the willingness to plan your schedule and seek out video views, not wait for them to come to you within a standard 9-5.
Benefits & Perks
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Global
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Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio alone.