VP, Artist Marketing
Description
All the responsibilities we'll trust you with:
TEAM LEADERSHIP & DEVELOPMENT
Manage a team of four members located in Los Angeles and London in the field of global Artist Marketing. Provide mentorship to a high-performing team, fostering a culture of collaboration, creativity, innovation, teamwork, and professional growth. Lead both US and international marketing strategies for artist development, ensuring consistency while customizing approaches for key markets. Direct integrated merchandise, e-commerce, and direct-to-fan strategies within all marketing campaigns. Promote catalog and Red Bull Record label initiatives, including anniversaries and label events.
CAMPAIGN MANAGEMENT
Develop and implement innovative marketing strategies for assigned projects. Supervise the daily execution of artist campaigns across digital platforms, social media, content creation, experiential activities, and public relations. Determine the global positioning of artists and create marketing strategies focused on content creation, release strategies, creative direction, social media presence, and brand collaborations. Ensure that the artist's brand identity is consistently communicated across all marketing channels and materials. Lead cross-functional teams to collaborate effectively and deliver exceptional marketing campaigns that surpass goals. Act as the primary contact between teams to establish specific project KPIs in collaboration with all departments (such as revenue targets, audience reach, and cultural impact), and regularly update the status of these goals company-wide. Regularly communicate with artist management and other external stakeholders about label plans, expectations, and results. Advocate for artists both within the company and externally.
AUDIENCE DEVELOPMENT
Identify various audience segments and subcultures for artists and develop plans to effectively target and influence consumer behavior. Create strategies aimed at encouraging discovery and nurturing superfan communities, which may include personalized product or content initiatives. Integrate e-commerce, merchandise, and direct-to-fan strategies into artist marketing plans. Work closely with artists to design customized marketing campaigns that connect with their target audiences and emphasize their distinct cultural contributions.
DATA & INSIGHTS
Utilize social media, streaming platforms, and digital advertising to optimize reach and engagement. Employ data analytics to enhance strategies and evaluate success. Analyze real-time data to derive actionable insights that help achieve established strategic objectives, facilitating dynamic management of marketing and advertising plans.
STRATEGIC PARTNERSHIPS
Pursue new strategic partnerships, including those in the sports, LGBTQIA+, club, retail, brand, and lifestyle sectors, to expedite audience growth and strengthen brand associations. Formulate collaboration strategies that leverage Red Bull's global presence in conjunction with the Vice President of Global Brand Integration.
BUDGET MANAGEMENT
Supervise and efficiently manage project budgets in collaboration with the finance team and marketing leaders, ensuring fiscal responsibility. Make certain that all departments are properly staffed to implement a comprehensive and cohesive marketing campaign.
Requirements
Your areas of knowledge and expertise that matter most for this role:
- 10+ years of strategic marketing experience in the entertainment industry, including at least 3 years in a senior position.
- Must have international marketing expertise with a comprehensive understanding of how to promote artists through localized marketing strategies.
- Proven track record of successfully promoting emerging artists, building artist brand identities, and demonstrating audience growth.
- Well-established network within the music, entertainment, media, and creative sectors.
- In-depth knowledge of streaming services, social media platforms, content strategy, and the digital advertising landscape.
- Exceptional written and communication skills with strong attention to detail. Excellent verbal presentation skills with the ability to inspire others about ideas and strategies.
- Ability to lead, supervise, coach, and provide feedback to staff, with a passion for employee development.
- Strong enthusiasm for independent music and artist development.
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
Benefits & Perks
The base salary range for this position is $149,440 to $224,160 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Records, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
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Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 6.7 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves everyday: how can we do it better? Check out our open roles to become part of the world of Red Bull. Most jobs take energy, these ones give it - jobs.redbull.com