Sr. Manager, Brand Partnerships
Description
- Act as the primary digital marketing expert for US and Europe brand partnership campaigns, leading social and digital storytelling across assigned campaigns
- Help the team use social platforms in innovative ways to craft content and initiatives that engage audiences
- Own social execution, compliance with brand and FTC guidelines, digital activation planning, and artist/client communication
- Assist with media strategy and oversee amplification for brand campaigns, working with UMGB media ops team and relevant partners to execute spends with an eye towards overall partnership goals
- Collaborate with UMG For Brands media leads and provide guidance on how UMG media products can support larger content programs, sync licensing deals, and more.
- Oversee and evaluate influencer marketing efforts alongside our 1824 creative solutions team
- Support new business pitches with digital and media strategy, including in-person presentations with prospective clients when necessary
- Help improve systems for project management and reporting as it relates to digital and media strategy
Requirements
- 3-5 years of prior digital marketing experience is required.
- You are passionate about content marketing and have a strong working knowledge of digital marketing platforms including Instagram, TikTok, Facebook, Twitter, and YouTube.
- You are highly skilled in building presentations and process documents using Microsoft Powerpoint, Microsoft Excel, and Microsoft Word.
- You are a proactive self-starter who is comfortable working independently and keen to learn new things.
- You are a dependable team member that is comfortable working in a fast-paced and challenging environment.
- You are a thoughtful marketer who understands the value of thorough campaign reporting and analysis.
- You are a skilled communicator with the ability to build and maintain good working relationships across a variety of internal & external stakeholders.
- Prior experience in client services/account management roles is preferred.
- Prior experience in using CRM tools to build out HTML mailers is preferred.
- Prior experience with Social/YouTube media buying or sales is preferred.
- You love music!
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.