Specialist, Digital Marketing

Sony Music Entertainment team


  • Creation and execution of artists' messaging calendars on socials, website and email newsletters
  • Identify and execute marketing opportunities with new technologies and partners.
  • Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships.
  • Assist in the creation of content strategies, editorial calendars and publishing schedules.
  • Digital assets maintenance (link maintenance, video descriptions, tags, etc)
  • Identify and research high impact content types to drive maximum reach and engagement for artist sites.
  • Collaborate with management and digital marketing managers and Product managers to coordinate band-originated site content.
  • Maintain band "voice" in all outgoing communications.
  • Develop and execute plans to highlight and stimulate user-generated content.
  • Manage ongoing quality assurance of artists' online presences.
  • Research, gather, plan and post compelling content that supports the voice, tone and style of our artists.
  • Capture and distribute content in real time (shows, events etc)
  • Digital assets maintenance (link maintenance, video descriptions, tags, etc)


  • 1.5 - 2 years digital content management experience including social media messaging and email marketing.
  • Superb written and oral communication skills.
  • Personable and actively emerged in music culture and its consumption across multiple channels
  • Thorough understanding of the international music marketplace.
  • Thorough understanding of current digital music distribution partners and industry best practices.
  • Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
  • A team player that is not afraid to roll up his/her sleeves to help out the team.
  • Basic HTML skills.
  • Solid experience with photo and video editing tools.

Benefits & Perks

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
  • We invest in your professional growth & development
  • Time off for a winter recess

How to apply

Apply via link

Sony Music Entertainment logo

Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on Oct 4

New York, NY, USA

Full time