Specialist, Community Marketing
Description
The Role
As a Community Marketing Specialist you will play a pivotal role in bringing the Netflix House brand to life in Philadelphia both pre- launch and post- launch. Your role will involve working closely with both our on-site House teams and national Experience teams to ensure seamless collaboration and alignment with our overarching marketing and brand strategy. This position is based in Philadelphia and reports to the Netflix House General Manager.
Key Responsibilities
- Serve as the conduit between our on-site House and national Experience teams, ensuring all activities on-site align with the overarching House marketing and brand strategy.
- Maintain effective working relationships with third-party partners in the market, inclusive of influencers, community groups, local cultural attractions, and external marketing agencies (if applicable) in partnership with GMs
- Serve as the primary marketing POC for our mall partners and mall contacts
- Identify opportunities to collaborate with local partners on joint marketing promotions and events that boost brand affinity and increase visitation to Netflix House, and manage strategy and on-site coordination with these local partners
- Collaborate with national marketing channel owners and consumer insights research partners to bring local insights into annual strategy and execution (e.g. paid media, CRM email marketing, website, organic social, PR, etc.)
- Manage on-site strategy and coordination for any site walk-throughs with press, influencers, etc. and/or marketing-led events as set by the national Experiences marketing team
- Implement and/or adapt Netflix House marketing toolkits for local purposes and needs, proposing any new needs directly with the Creative team
- Partner with the Operations team to execute agreed-upon programming and events.
- Monitor local market performance and assist the General Manager and Finance Team in taking action on trends as needed to meet business objectives
Requirements
Qualifications & Experience
- 3+ years of experience in live entertainment, location based entertainment, hospitality or retail marketing - ideally in a ticketed environment
- Excellent knowledge of local market landscape in Dallas and Philadelphia
- Strong understanding of how to drive sales growth & ongoing adoption in partnership with Ops
- Comfort in ambiguity and thrives in fast paced environments
- Ability to cultivate relationships and efficiently communicate across multiple cross-functional partners - internal, external and agency partners
- Excellent written and verbal communication skills
- Bias to action, proactive & innovative by nature
- Strong team focus with outstanding organizational and resource management skills
- Respect, understanding and enthusiasm for Netflix culture
Benefits & Perks
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
How to apply
Apply via link
Netflix
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Netflix is the world's leading streaming entertainment service with 208 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.