Social Media Manager
Description
- Create and implement dynamic social media strategies and tactical action plans to achieve overall marketing, institutional, and Diversity, Equity, and Inclusion goals.
- Share and implement best practices, new platforms, and technologies. Evaluate and evolve Ravinia’s current platforms while proactively identifying growth opportunities.
- Maintain, audit, and adapt Ravinia's social media editorial calendars and create scalable systems that can be used across key stakeholders, cross-functionally within the organization.
- Oversee day-to-day development and implementation of Ravinia’s social media activity across all existing accounts including Facebook, Instagram, Twitter, LinkedIn, and other platforms and channels as needed.
- Serve as an editor and ensure all social communications reflect Ravinia’s brand voice.
- Collaborate with photographers, videographers, and graphic designers on the production and usage of visual and audio content.
- Work across multiple departments—especially Development, Reach Teach Play, and the Ravinia Steans Music Institute—to advance Ravinia's mission, visibility, and impact.
- Collaborate with the broader marketing and design teams to strategize and execute multi-channel marketing/PR initiatives and events.
- Analyze social media metrics and make strategic recommendations based on insights.
Requirements
- Five years experience managing social media channels in a business, agency, or nonprofit setting
- Editorial and/or copywriting experience
- Exceptional project management, storytelling and production skills across media and platforms
- Advanced level of knowledge of content management systems and third-party tracking tools, including Hootsuite, Sprout Social, Google Analytics, AdWords
- Must be able to employ a tone of voice that toes the line between irreverent and erudite
- Comprehension of video/photo composition, exposure, and current trends
- Working knowledge of Adobe Suite (e.g. Adobe Photoshop, Adobe Premiere, Adobe Lightroom)
- Experience managing complex and changing content calendars across a variety of platforms
- Ability to manage up and work with multiple stakeholders across the organization
- Knowledge of digital marketing segmentation
- Must be available to work evening hours and weekends during summer seasons.
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Ravinia Festival
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Ravinia®, North America’s oldest music festival, stands today as its most musically diverse, presenting over 100 different events throughout the summer. These concerts run the gamut from Yo-Yo Ma to John Legend to the annual summer residency of the nation’s finest orchestra, the Chicago Symphony Orchestra. Jeff Haydon is Ravinia’s President and CEO, bringing more than two decades of arts management and programming experience to the top job, as well as a lifelong love of music as both an avid audience member and musician. Haydon is dedicated to building on the “Ravinia experience,” including inspiring and enabling communities to engage with music through the festival’s Reach Teach Play programs. One of the world’s most accomplished conductors, Marin Alsop is Chief Conductor and Curator for multiple weeks of concerts with the CSO. The festival employs a full-time staff of about 55 year-round, but that number grows tenfold when summer arrives and seasonal jobs go to ushers, food service, phone center operators, and others who help the show to go on. Ravinia also runs its prestigious summer music conservatory, the Steans Music Institute, on its grounds. Each year, 60–70 talented young professional musicians from around the world are awarded fully paid fellowships to come work with an esteemed faculty and the headliners who frequent the festival. The 36-acre park, just north of Chicago, is nestled in a gently wooded area that makes it an enchanting place to experience music, whether in the 3,350-seat open-air Pavilion and the surrounding Lawn, or indoors in the 850-seat Martin Theatre or 450-seat Bennett Gordon Hall. Guests can bring their own picnics or enjoy food and drinks from the restaurants and bars in the park. Children up to age 15 and high-school and college students are admitted free to the Lawn for classical performances.