Social Media Manager
Description
Job Overview:
Reporting to the Senior Digital Manager, the Social Media Manager will play an integral role in executing the digital operations and digital distribution of content and campaigns within the Marketing Department. Primarily focusing on social media, this role will require a strong business/marketing acumen to help ensure that best-of-class digital marketing practices are applied and brand standards are met to support the many goals and objectives of the Country Music Hall of Fame® and Museum, Historic RCA Studio B, Hatch Show Print, and CMA Theater. This position provides a setting to implement and refine a broad digital marketing skillset, including content distribution and optimization, social media engagement and production, web marketing and user experience, email marketing and automations, performance metrics and analysis.
Specific Job Duties:
- Content Distribution: Manage the day-to-day digital content distribution with primary focus on social media platforms. Oversee the content implementation of the various Country Music Hall of Fame and Museum, Historic RCA Studio B, Hatch Show Print, and CMA Theater social media channels. (Currently Facebook, Twitter, Instagram, YouTube, LinkedIn.)
- Social Media Engagement: Supervise all aspects of social media interaction between customers/fans and the company using predetermined museum tone and voice, and ensure a timely, positive experience. Consult with content creators when necessary on appropriate, historically correct engagement.
- Social Media Research: Stay up to date on emerging social media trends, best practices, and technology. Provide consistent competitive analysis data presentations.
- Data and Analytics: Measure the success of social media campaigns and be able to speak/present to findings with compelling justifications and reasoning.
- Other Digital Operations/Distribution: While social media marketing will be primary operational/distribution/reporting area of focus, all Digital roles may be required to handle basic implementation of all digital distribution, including CMS management/content updates, minor HTML coding, ESP management/content builds, etc.
Requirements
Job Requirements:
- Bachelor's Degree in Marketing, Digital, Business, Communication or related field required
- Prior hospitality, tourism, not for profit, publishing, digital content, agency or related experience preferred
- Minimum of 3 years social media marketing experience preferred
- Strong understanding of social media platforms and well-versed in fundamental digital marketing, digital content, campaign development, and marketing promotion
- Experience running paid social media campaigns preferred but not required
- Able to exercise discretion and keep strictest levels of confidentiality
- Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion. Periodic nights and weekends required. Social media engagement is expected to be monitored often.
- Excellent knowledge of social media marketing software and online applications (Sprout Social, Facebook/Twitter/Instagram insights and analytics, Meta Business Manager, Creator Studio, Meltwater, Basecamp), Google Analytics, and Photoshop preferred; CMS (Wordpress), and Email Service Providers (Emma, Mailchimp, Prospect 2) preferred but not required.
Relationships and Roles:
- This digital role relies more heavily on a strong marketing and business acumen than it does creative content skills. Content is created as a collaborative effort between the Marketing Department, Creative Services and Museum Services.
- This role requires someone who is data curious and knows how to make informed decisions/lead strategic conversations based on performance metrics.
- Excellent communication and presentation skills
- Incredibly detail oriented
- Demonstrate the ability to work both independently in execution and cooperatively in collaboration and strategy
- Ability to manage a large volume of work and multi-task
- Create a positive work culture: build trust, value others, communicate effectively, drive execution, promote innovation, collaborate with others, solve problems creatively and demonstrate high integrity.
- Maintain professional internal and external relationships that meet company core values
- Develop and maintain a strong rapport interdepartmentally
Additional Skills / Desired Characteristics:
- Highly innovative and strategic, self-starter with strong business acumen
- Excellent analytical, critical thinking, and problem solving skills
- Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment
- Excellent oral and written communication skills, including email communication and small group presentations
- Ability to work individually and with cross-functional teams to develop consensus within diverse groups and drive results
- Highly organized, detail-oriented, and possesses outstanding follow through skills
- Must be a team player
- Process development skills, ability to keep work moving effectively while minimizing problems and delays
- An understanding of digital and traditional marketing and media disciplines
- Positive attitude and desire to work collaboratively with colleagues and management
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Country Music Hall Of Fame and Museum
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Located in the heart of downtown Nashville, the Country Music Hall of Fame® and Museum documents and interprets the history of country music—a musical genre and culture central to the identity of the city, the state, and the nation. Accredited by the American Alliance of Museums, the museum proudly combines subject expertise, ambitious research, and preservation of an unparalleled collection with expressions of creativity in music, art, and history. The museum collects artifacts that illustrate the evolving history and traditions of country music while providing diverse learning opportunities. The core exhibit follows the story of country music from its folk beginnings through its emergence as a commercial art form. Rotating exhibits examine a broad range of topics, from country classics to ultra-contemporary and emerging artists in American Currents. The museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Elvis Presley and many others recorded. We are hiring! Apply to positions of interest by visiting our website today!