Social Media Coordinator
Description
- Liaise with LA Phil social media team as well as internal stakeholders and external partners to source engaging content.
- Create social media content, with special attention to short-form video.
- Attend and capture content at LA Phil events, including performances, rehearsals, and festivals. Events may be on weekends and off-site.
- Assist with updating and maintaining content calendars for all platforms and channels.
- Daily scheduling & posting.
- Identify social media trends and recreate for LA Phil social media channels in a way that is authentic and on-brand.
- Assist with social media monitoring efforts, engagement efforts, and DM responses.
- Engage with fans, other brands, and related #s to increase followers on all LA Phil social media channels.
- Assist with creating targeted paid campaigns to boost engagement and follower growth, particularly for TikTok.
Requirements
- Innovative and creative thinker with strong writing and storytelling skills with 3 years’ experience working in social media.
- Knowledge of the LA Phil Brand, including the LA Phil, YOLA, Hollywood Bowl, and The Ford.
- Deep knowledge of current and upcoming social media platforms and proven experience building and managing content calendars, large-scale social communities, and partner relationships.
- Understanding of how social media fits within the marketing and communications mix as well as knowledge of other marketing disciplines.
- BS/BA in Marketing, Business Administration, Journalism, PR, or Communications preferred. 3+ years’ experience as a content marketer or related role required.
- Excellent written, verbal, interpersonal communications, organizational, and active listening skills.
- Knowledge of Instagram, TikTok, Facebook, Snapchat, Twitter, and YouTube along with apps that assist on content editing such as Photoshop, Premiere, Canva, Capcut, etc.
- Experience utilizing Community Management & Analytic tools such as Sprout Social, Hootsuite, Later, and others.
- Knowledge and excitement about classical music a plus.
- Video creation and editing a plus.
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LA Phil
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**Overview** The LA Phil presents an inspiring array of music from all genres at two of L.A.’s iconic venues- Walt Disney Concert Hall and the Hollywood Bowl- to audiences of all ages and economic backgrounds. With the preeminent Los Angeles Philharmonic orchestra at the foundation of its offerings, the LA Phil aims to enrich and transform lives through music, with a robust mix of artistic, education and community programs. The Los Angeles Philharmonic is praised as one of the world's top orchestras, renowned for its innovative spirit, the virtuosity of its musicians, and its dynamic Music Director, Gustavo Dudamel. Founded in 1919, the Philharmonic has grown steadily in stature, developing close bonds with such major music directors as Zubin Mehta, Carlo Maria Giulini and Esa-Pekka Salonen. In every case, that deep connection has helped define the direction and spirit of the orchestra and of the entire organization.