Senior Marketing Copywriter
Description
- Collaborate directly with creative strategists, art directors, and other creative peers to guide and develop global campaigns and content marketing projects
- Proactively pitch new concepts and creative executions
- Concept and write headlines, subheads, and calls to action (CTAs) for a range of media
- Write social copy for paid and organic promotion
- Consult with associate creative directors and subject matter experts to ensure copy is both compelling and technically accurate
- Work with associate creative directors (ACDs) to decode creative direction for copywriting
- Provide guidance and feedback to fellow copywriters
- Advocate for Candy's brand, values, corporate strategy, and culture
- Understand and use Red Hat brand guidelines, including voice and tone
- Stay current with copywriting trends and techniques
Requirements
- Ability to create clear, compelling, inventive content for a variety of channels
- Ability to understand complex topics and turn technical content into compelling creative stories
- Ability to write in conversational, engaging, and accessible voice that connect with our consumer
- Ability to thrive in a highly collaborative work environment
- Ability to work on multiple projects simultaneously, manage time effectively, establish priorities, and communicate expectations to stakeholders
- Ability to assess and act on data from a wide variety of sources to optimize creative assets
- Effective and persuasive communication skills
- Exceptional attention to detail
- Ability to thrive in a fast-paced, dynamic environment
- Knowledge of Associated Press writing style
- Global experience and language skills in other languages than English are a plus
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Candy Digital
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Candy is a new digital asset content company building an innovative NFT ecosystem that will change how fans and collectors engage with their favorite sports, music, art, and cultural icons. We have a cutting-edge design team leading a creative studio that collaborates with athletes, artists, and content owners to bring new NFT projects to life. In addition, our unique virtual storefront will provide fans and collectors the opportunity to explore and purchase officially licensed digital collectibles and trade them on a secure secondary marketplace. Candy is partnering with leading minds in blockchain to develop a new purpose-built NFT ecosystem connected to Ethereum. Our blockchain architecture is 99% more efficient than current Proof of Work blockchain networks, providing a secure, scalable, and sustainable solution for creators and content owners. Our Board: Michael Rubin - Founder & Executive Chairman of Fanatics. Co-owner of Philadelphia 76ers. Chairman of e-commerce portfolio company Rue Gilt Groupe, owner of RueLaLa.com, Gilt.com, and ShopPremiumOutlets.com Mike Novogratz - Founder & CEO of Galaxy Digital. A global thought leader in cryptocurrency/digital asset marketplace. Galaxy is a $6bn Institutional Digital Asset Investment and Advisory Business. Gary Vaynerchuk - Chairman of VaynerX and the active CEO of VaynerMedia. A world-renowned expert in digital marketing and social media. Leading voice and influencer in the world of collectibles. Social media celebrity with millions of followers across multiple platforms