Senior Manager, Music Marketing
Description
- Develop and execute comprehensive music marketing strategies, considering the unique attributes of each client's brand and target audience.
- Collaborate closely with artists, record labels, and internal teams to align marketing objectives and ensure seamless execution of campaigns.
- Stay up-to-date with industry trends, emerging technologies, and social media platforms to optimize campaign performance.
- Oversee the creation of engaging content, including short-form videos, social media posts, and other multimedia assets.
- Manage and analyze social media campaigns, ensuring maximum reach, engagement, and conversions.
- Build and nurture relationships with influencers, music bloggers, and relevant media outlets to amplify the exposure of our clients' music and brands.
- Stay at the forefront of TikTok trends and challenges, identifying emerging sounds that have the potential to go viral and integrating them into our campaigns.
- Collaborate closely with team members to ideate and execute music-driven campaigns that amplify brand awareness and user engagement on TikTok.
- Analyze campaign performance data, including engagement metrics and audience responses to different sounds, to optimize future campaigns and drive continuous improvement.
- Build strong relationships with musicians, artists, and music labels to secure exclusive sounds and foster unique partnerships for our clients.
- Stay updated on the latest TikTok sound-related features, algorithm changes, and best practices to stay ahead of the competition.
Requirements
- High School Diploma and/or Bachelor’s Degree in Business Administration or a related field
- 4+ years of related experience in music marketing or related roles, with a successful portfolio of digital marketing campaigns for musicians or music-related brands.
- In-depth knowledge of the music industry, including an understanding of music trends, consumer behavior, and evolving digital platforms.
- Demonstrated experience in social media marketing, content creation, and influencer marketing.
- Proficiency in using analytics tools to measure and optimize campaign performance.
- Strong leadership skills with the ability to motivate and mentor a team.
- Exceptional communication, interpersonal, and negotiation skills.
- Creative thinking and the ability to adapt to changing trends and market demands.
- Excellent organizational and time management abilities to handle multiple projects simultaneously.
- Passion for music and a keen eye for upcoming talent and industry innovations.
This job has expired but you can still explore other open positions from the same company or find new ones from our amazing selection.
Create Music Group
Discover more jobs
We are Create Music Group, one of the fastest growing music technology companies in the entertainment industry and one of the largest music rights holders in the world. We operate a number of different services out of our 22,000 sq ft HQ in the heart of Hollywood: music distribution, music publishing, YouTube monetization, artist development, brand development, and production. We monetize online content to millions of global users by combining existing and new technology with the talent of content creators. As a multi-channel network (MCN), we monetize over 10 billion monthly views by our creators. Label Engine, our distribution and technology arm, distributes for over 75,000 artists worldwide via digital distribution, accounting, and promotion services. We work with some of the most influential personalities and musicians including Future, Migos, Hopsin; Lil Yachty, Soulja Boy, Metro Boomin, Young Thug, Trippie Redd; Marshmello, Porter Robinson, Dillon Francis, Don Diablo; Jacob Sartorius, One Direction's Josh Devine, and others. Moreover, we distribute for over 4,000 record labels including Insomniac Records, Disciple Records, Kannibalen, Global Soundsystem Records, and Audiophile Records. How we're different than a record label is that we strive to keep artists independent. As a result, our continually growing network of clients can better focus on sharing their ideas and creativity. We welcome you to join us and to become a part of Create as we empower artists to be in control!