Senior Creator Manager

Sony Music Entertainment team


This newly created role in the UK International team will lead on strategy and commissioning of creator work and how we effectively collaborate with networks to reach new audiences globally. This is a creative role, collaborating with artists to help tell their stories through platforms like Tik Tok, Instagram Reels and YouTube Shorts as well as accurately identify their potential champions across markets
What you'll do
  • Be the connective tissue between an artist and international creatives
  • Lead on collaborating with the online creator community to produce regular artist content
  • Support artists on content creation, providing ideas, analysis and insight on key drivers in respective markets
  • Apply short form platform knowledge to how we create content and use platforms in a variety of ways for respective markets (Tik Tok, Reels, Shorts etc) on a market level and bring insight to local platforms that can also help build artist noise
  • Develop an in-house creator network for collaborating with artists and amplifying their music
  • Learn about artist fans and what engages them on a market level
  • Establish and nurture relationships with key content & creator partners
  • Work closely with third party agencies and creators directly to support track and artist moments
  • Communicate the impact and performance of content and creator campaigns you drive


Who you are:
  • Immersed in content platforms
  • Deep understand of creator culture and short form contenot
  • Experience working with creators and third-party platforms
  • Driven by creating quality content and making an impact that helps drive the artist forward
  • An excellent communicator with the ability to communicate and report the impact of content and creator campaigns
  • Strong critical reasoning/analytical skills
  • Broad thinker – bring creative solutions to commercial questions
  • Passionate about music, open minded about a range of genres with an understanding of geographic appeal
  • Resilient, with the ability to work under pressure and in a dynamic environment

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Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on Jun 12

London, England, UK


Full time