Description

The Sales Campaign Strategist will utilize understanding of multi-media assets to create large-scale and compelling local and regional programs that win business. This position will lead collaboration, ideation and development of strategic marketing programs for local and regional advertising clients supporting iHeartMedia sales team. This position is Burbank-based and reports to the Director of Sales Operations.
The Sales Campaign Strategist will assist the team with creating cross-platform media plans that:
Meet Advertisers’ objectives
Yield measurable results
Drive ad revenue.
The role will include the creation of plans that feature that will encompass all or some of iHeart’s assets:
Iconic live music events like iHeartRadio Music Festival, Jingle Ball, iHeartRadio Music Awards
Seasonal/cultural programs: Black History Month: Living Black!, Can’t Cancel Pride, etc.
Broadcast radio across 158 markets + Premiere Network
Influencer marketing from our roster of on-air and podcast talent
Podcasting
Digital Assets
Responsibilities:
Support team in the development of clear client media briefs based on a thorough understanding of each clients’ business/brand objective, KPIs and success metrics.
Obtain additional data via 1st or 3rd party research to help inform the recommended media strategy
Develop an optimized topline media plan including the iHeartMedia platform mix and weight levels using proprietary planning tools
Create a consolidated Excel summary plan upon receiving individual cross-platform plans from iHeartMedia divisions (Premiere Networks, Digital/Podcast/Social, Local Spot, etc.) to be shared with Sales and other relevant internal teams
Assist in creation of sponsorship templates based on programming support provided by National Programming Group, pricing & experiential elements from the Event & - Experiential Partnerships team and required media spend
Provide standard sponsorship package plans to Sellers upon request; assist team in customizing sponsorship plans as needed for select key accounts
Responsible for preparing and maintaining reports for sales schedules and inventory
Assist in the creation of effective go to market tools for the sales team
Support the revenue team by reviewing and analyzing pipeline opportunities, pricing, fill rates, revenue forecasts, and other revenue trends as needed
Collaborate with the research team to develop unique insights for advertisers and top industries and create proactive and strategic proposals
Respond to Sales requests about inventory, ad products, creative specifications, and research

Requirements

Knowledge of all basic media math and media research techniques
Passion/enthusiasm for Media/Advertising such that you independently stay current on developments/shifts in media landscape
Strong communication skills
Ability to work on multiple projects concurrently and meet deadlines under pressure
Superior organizational skills, analytical & detail-oriented approach to projects
0-2 years of advertising/media planning experience - multi-channel media (Digital & Broadcast) experience and/or relevant education/coursework/internships
Preferred experience including radio planning or sales marketing, account strategy or media agency experience
Understanding of brand story telling through the lens of strategic partnerships and media
Proficient in PowerPoint and Adobe Photoshop design
Experience with developing and managing successful, large-scale marketing strategies, programs or campaigns
Understanding of research metrics and ability to apply them to strengthen client proposals
Outstanding project management and performance measurement skills

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iHeartMedia

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With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles. iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S., available on over 260 platforms and 2000+ devices. iHeartRadio offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.7 billion downloads, iHeartRadio reached 110 million registered users faster than any other radio or digital music service. iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.

Job Details

Posted on Sep 21

Burbank, CA, USA

Full time

Junior