Product Marketing Manager, Promotions & Acquisition, Amazon Music
Description
We are looking for a driven, analytical and results-oriented Product Marketing Manager to help drive promotional and non-promotional acquisition initiatives for Amazon Music.
In this role, you will plan, execute and manage multi-channel marketing campaigns across music streaming and artist merch, analyze campaign results for optimization, and build playbooks to scale proven campaign structures. You will partner with global stakeholders and work closely with various functions such as product, tech, creative, legal and finance to plan acquisition campaigns, optimize existing workflows, create and deliver against an experimental roadmap and help define long term offer constructs to increase customer acquisition and retention.
Do you love Music? Are you excited about a marketing role with a global scope? Do you find solving challenging problems interesting? Come innovate with the Amazon Music team!
Key job responsibilities
- Campaign Strategy & Innovation: Lead the end-to-end development of promotional and non-promotional marketing campaigns that drive acquisition and merchandise sales. Identify high-impact opportunities at the intersection of content, commerce, and fandom, turning insights into scalable, global campaigns.
- Experimentation & Growth: Champion a test-and-learn mindset by designing and running experiments that uncover what resonates with customers. Translate data and learnings into actionable growth strategies and global best practices.
Executional Excellence & Program Management:
Own campaign delivery from concept to launch, coordinating with multiple stakeholders across creative, product, finance, tech etc. to ensure seamless execution, on-time delivery, and measurable results. Manage ongoing BAU programs with a focus on continuous improvement and operational rigor.
- Cross-Functional Leadership & Influence: Collaborate with senior stakeholders across marketing, analytics, product, and business teams to align strategies, secure buy-in, and deliver cohesive customer experiences across channels and geographies.
- Insights, Measurement & Optimization: Dive deep into campaign performance data to surface insights that inform future planning. Continuously refine targeting, messaging, and creative to amplify impact and customer delight.
A day in the life
No two days look the same in this role. You might start a day reviewing results from a recent global experiment. By midday, you’re brainstorming the next campaign idea with stakeholders discussing the offer, channels and launch plan and in evening you could be aligning stakeholders across regions to bring a new campaign to life or refining an existing campaign for greater impact. Every day, you’ll balance creativity with analytical rigor, testing ideas, learning fast, and scaling what works, all to delight customers and drive measurable growth.
Requirements
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
Preferred Qualifications
- Experience with test and learn, marketing optimization, and experimentation
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Experience in e-commerce, digital products or entertainment industries
- Proven track record of developing innovative, customer-centric marketing campaigns with experience in experimental design and A/B testing. Must demonstrate ability to create engaging customer experiences that drive measurable results while maintaining a strong focus on user needs.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Benefits & Perks
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
How to apply
Apply via link
Amazon Music
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** Overview** Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD and a growing catalog of Ultra HD and Spatial audio. Anyone can listen to Amazon Music by downloading the free Amazon Music app, or wherever they listen to music including Alexa-enabled devices.