Product Marketing Manager
Description
- Develop and deliver end-to-end integrated go-to-market & communications plans for product launches
- Be part of the Global Product Marketing team to identify insights, shape strategies, share learnings, and support execution of complex multi-country campaigns
- Work cross-functionally with local, regional and global teams
- Partner with product and technology teams to guide each marketplace’s strategy, timing of launch, target audience and local needs, and the launch communication and success criteria
- Partner with marketing and PR teams to develop and execute integrated channel tactics
- Partner with creative teams to manage creative asset development & delivery across multiple channels
- Design and improve processes that will help us scale activities across the region while reflecting locale-specific nuances
Requirements
- Marketing experience, with an ability to understand customers and design campaigns that drive goals
- Experience building and executing cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Project management experience in a marketing role, with ability to handle multiple priorities
- Fluent English
- Understanding of entertainment, music, streaming platforms, podcasts and/or audio entertainment
- Knowledge of all phases of the product lifecycle process including: research/analysis, product definition, product development, launch, product performance
- Effective verbal and written communication skills
- Ability to manage competing priorities and drive difficult projects to completion
- Ability to influence partner teams
- Ability to deliver independently
- Experience presenting metrics and progress to goal to senior leadership
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Amazon
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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.