PR Manager, Festival Republic
Description
- Understand the festival market for each event through market analysis, customer profiling and competitor awareness
- Manage and maintain key journalist relationships in online, radio, TV, print and regional
- Managing PR campaigns across all festivals
- Working with press agencies on strategy, targeted media, feature ideas, identifying and communicating the USPs and ethos of each event
- Negotiating and executing contracts with agencies and media partners
- Dealing with all press enquiries to FR
- Coordinating announcements/ exclusives with media partners
- Setting up relationships/ maintaining existing media partnerships
- Working on collaborations with influencers and digital supporters
- Coordinating and managing media partner activity and overseeing press activity on site
- Managing press budgets for each event
- Managing requests to film on site
- Managing artist photo and film requests on site
- Coordinating Press launches and Press days
- Manage in house media lists and media distribution
- Corporate PR positioning and managing media enquiries
- Charity partners, communicating key charity projects per event and ensuring media needs are looked after
- Sustainability, communicating key process’ and media positioning within the market
- Stakeholder media management
- Drugs and health and safety messaging coordination
- Liaise with Global PR teams across business keeping abreast of current business trends
- Manage and coordinate key business messages with trade media
- Ensure updated corporate messaging sites on event websites
- Manage and circulate to key stakeholder’s robust media crisis communications plan
- Work closely with external PR agencies in the event of a media crisis
- Manage the creation and distribution of crisis communication media messaging
- Media liaison with key authorities in lead up to and at event
Requirements
- A background in music PR, partnership work or media
- An abundance of creativity
- A knowledge of social media and the digital media landscape including influencers
- Strong organisational skills and the ability to manage a number of projects at one time
- Ability to stay calm under pressure and respond to changing priorities
- Excellent communication skills
- Fluent in English and an excellent command of grammar and spelling
- Copywriting and proof reading abilities
- Knowledge and enthusiasm for UK and European festival markets and events
- Must be able to inspire agencies to develop their best work
- Have high standards with a tendency not to settle for second best
- A sense of humour is invaluable
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Festival Republic
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More than half a million fans attend the festivals we own and co-produce each year. They do so because they share our passion for festivals. Festivals are in our blood and we are proud to provide the heartbeat of the summer. Festival Republic is the UK’s leading festival and event promoter, and is extremely proud to be the team behind festivals including the greatest live show on the planet, Reading & Leeds Festivals; Latitude, the critically acclaimed multi-arts festival; and overseas events Electric Picnic, Berlin Festival and Lollapalooza Berlin. Formed in 1982 under the name Mean Fiddler, the company largely created the modern music festival market in the UK, taking shared ownership of Reading Festival in 1989 and producing numerous other events including the Fleadh and Phoenix festivals, Creamfields and Homelands. From 2001 until June 2012 Melvin Benn, Managing Director of Festival Republic, also held the licence and operational control of Glastonbury Festival. In 2007 the Mean Fiddler name and venues were sold, with the full festival portfolio remaining under the new name of Festival Republic. Since then the company has gone from strength to strength, producing an impressive portfolio of live events in the UK and overseas, and opening an office in Dublin in 2013.