Performance Media Manager
Description
- The Performance Media Manager will support UMA labels in planning biddable media campaigns across various media including display, video, search and social, as directed by the Head of Performance Media.
- Managing media budgets, drafting, and revising media schedules, along with accompanying rationale.
- Ensuring campaigns are created and implemented to best achieve campaign performance and media efficiency goal.
- Using insights from a range of sources, both internal and external, to build a case for campaign strategy.
- Building and managing biddable media campaigns within demand side platforms and/or across partners such as Meta, Tiktok, Google Ads, DV360 etc.
- Working closely with the wider team to report performance and deliver campaigns in line with performance targets, and with label teams to recommend optimal content and asset creation.
- Acting as an optimisation expert for each buying platform used, and regularly advising labels of additional opportunities.
- Preparing analysis and insight to accompany reports provided to the labels.
- Staying apprised of opportunities for reaching the target audiences of UMA artists.
Requirements
- 3+ years’ experience in performance marketing, with a proven track record of success in a fast-paced digital agency environment
- Results-driven, a strong understanding of event tracking, app conversions and customer acquisition
- Expertise across performance marketing channels such as paid search, programmatic paid social
- Experience in marketing with media partners and publications; obtaining and reviewing quotes, making recommendations and negotiations etc.
- Ability to analyse performance of channels and shift media spend in response on a regular basis
- Tertiary qualifications in business, marketing, commerce, media or other relevant areas are preferred
- Strong knowledge of reporting tools such as GA4, Meta Ads Manager and Google Looker Studio for tracking and analysing campaign performance.
- Excellent written and verbal communication skills, organised, adaptable and a problem-solver
- Ability to work collaboratively in a team environment and provide input
- Excellent at working and delivering against deadlines, thinking proactively with the ability to meet goals under pressure
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.