Performance Marketing Manager, Lead -TIDAL
Description
- Directly manage a team of media buyers, marketing artists, and an affiliate marketing manager
- Own performance across media channels, with a focus on scaling new customer acquisition while achieving efficiency targets and customer quality based on LTV
- Employ a data-driven strategy to build and execute a test and learn roadmap across all channels
- Work closely with data and analytics to understand the customer’s journey from awareness to conversion and leverage insights to unlock new growth and conversion opportunities
- Discover and onboard new channel partners and various other marketing vendors
- Communicate performance to senior leadership on a regular, highlighting opportunities or trends for continuous improvement
- Responsible for setting budgets, defining objectives, monitoring workflow, identifying and filling resource gaps, and implementing and refining processes as needed
- Own the creation and management of the audience growth strategy including planning, costing, ROI analysis of all audience growth initiatives
Requirements
- 5+ years experience in growth marketing.
- Managed multi-million dollar monthly performance marketing budgets
- Experience in the areas affiliate marketing, paid media, product marketing, and influencing product from a growth perspective
- Built or managed a performance marketing team in the past
- Experience working in tandem with other channels, including PR, Organic Social/Community.
- Knows foundational metrics of growth: ROI/LTV/CAC
- Extensive use of data in decision making and has experience with Tableau, Lookr, or other BI / reporting tools
- Used tracking tools inherent in a digital marketing tech stack - Adjust, Google Analytics, and CDPs
- An understanding on how to communicate SDK updates and pixel implementations to technical teams in service to tracking channel performance
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TIDAL
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TIDAL is a global music and entertainment platform committed to creating a deeper connection between artists and fans. TIDAL is a pioneer in giving its subscribers exclusive access to high-profile music, videos, original content, livestreams, tickets, merchandise and live experiences fans cannot find anywhere else. The platform’s original content includes the “On Air” podcast network, original video series, artist documentaries and more. With the commitment of artist owners that believe in creating a more sustainable model for the music industry, TIDAL aims to elevate the experience for artists and music fans. The TIDAL artist-owners are Alicia Keys, Arcade Fire’s Win Butler and Regine Chassagne, Beyoncé, Calvin Harris, Coldplay’s Chris Martin, Daft Punk, Damian Marley, deadmau5, Indochine, J. Cole, Jack White, Jason Aldean, Shawn “JAY Z” Carter, Kanye West, Lil Wayne, Madonna, Nicki Minaj, Rihanna, T.I. and Usher. TIDAL is currently available in 53 countries, has more than 60 million songs in its catalog and over 240,000 high quality videos. Since inception TIDAL had livestreamed more than 120 concerts, offered 325,000 concert tickets and hosted hundreds of exclusive TIDAL member events globally.