NPM Marketing Coordinator
Description
Our Marketing Team
The NPM Marketing team provides strategy and support to National Public Media’s sponsorship teams in a dynamic and demanding media environment. We execute B2B marketing strategies to build awareness, understanding and consideration of NPR sponsorship in-market. Led by the VP of Marketing, NPM Marketing collaborates with teams across the country to achieve ambitious revenue goals. We are a fast-paced team with a lofty vision, creative drive and collaborative spirit.
This Role
The Marketing Coordinator role is an entry-level position that supports a full suite of integrated marketing activity and collateral, with a primary focus on communications and content creation. This position reports to the Manager, Marketing & Communications.
This position is hybrid, but candidates must reside within commuting distance of Washington, D.C. or NYC.
Our Culture
National Public Media is a subsidiary of NPM, owned in partnership with PBS and GBH, the largest producer of public television. As the corporate sponsorship sales team for NPM, National Public Media works with companies across various categories and objectives to generate support for the public broadcasting system and deliver breakthrough results for sponsors.
At National Public Media (NPM), we celebrate diversity, value inclusivity, and recognize the importance of work-life balance. Working at NPM means being part of a fast-paced, visionary team that values creativity and collaboration. Our dynamic environment offers the opportunity to work with leading national brands and audio industry leaders while contributing to the broader mission of public media. NPM also offers a robust suite of employee benefits, including heavily subsidized healthcare premiums, training and career development opportunities and a flexible approach to hybrid work arrangements.
Responsibilities
- Support overall Marketing strategies, initiatives and campaigns designed to raise awareness and consideration of NPM sponsorship opportunities among brands, agencies, reporters, and industry thought leaders.
- Assist in the development and execution of email marketing campaigns by creating engaging content, producing emails, segmenting target audiences, and analyzing campaign performance to optimize future outreach efforts and enhance engagement with B2B partners.
- In collaboration with members of the Marketing team, write, edit, and distribute a range of external communication materials, including press releases, website articles, and case studies that articulate the value of public media to advertisers and sponsors.
- Contribute to the production of National Public Media’s weekly staff newsletter via content creation and development, email production and performance analysis.
- Regularly refresh media contact lists to ensure accuracy and effectiveness, enabling timely and targeted outreach to journalists, influencers, and industry publications relevant to our B2B marketing initiatives.
- Manage NPM LinkedIn channel and engage with audiences to promote NPM sponsorship initiatives and highlight success stories.
- Assist in planning and executing events — including event targeting and reconnaissance, presentation development, talent coordination, etc. – webinars and promotional campaigns to drive brand awareness and engagement.
- Contribute to ongoing maintenance and optimization of the National Public Media website with a specific focus on content marketing and SEO.
- Handle day-to-day planning and operation of the chatbot function on the NPM website.
- Monitor media coverage and industry trends, providing regular updates and recommendations to the marketing team.
The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.
Requirements
Qualifications
- 1-2 years of work experience in marketing a media, publishing, entertainment or social media brand. Previous experience in B2B marketing and/or communications preferred.
- Exceptional writing and editing skills, with a keen attention to detail and a strong ability to tailor messages for different audiences.
- Proficiency in social media management and familiarity with digital marketing tools, including Pardot, Salesforce, HTML, SEO/SEM, Google Analytics, Trello, Slack and Google Suite.
- Strong organizational skills and the ability to manage multiple projects simultaneously under tight deadlines.
- Excellent interpersonal skills and a collaborative spirit; able to work well with various stakeholders.
- Knowledge of public media and an understanding of its impact on communities is a plus.
EDUCATION REQUIREMENT
A BA or equivalent degree in Marketing, Communications, Media Management, etc.
WORK LOCATION
Hybrid Permitted: This is a hybrid permitted role. Some aspects of this role include duties that are better performed at an NPM facility. The employee will be required to be onsite at the Washington DC or NYC office at least 10 days a year. The employee must also reside in an NPM-supported location based on the number of onsite days they choose.
JOB TYPE
This is a full-time, exempt position.
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NPR's rigorous reporting and unsurpassed storytelling connect with millions of Americans everyday—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts.