Music Analytics and Strategy Manager, Music Marketing, YouTube
Description
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Music Analytics and Strategy Manager, your responsibilities are to uncover and understand the issues facing the Global Music industry and YouTube users then work with cross-functional teams to find solutions, transform our business, and bring intelligence into our analytics products.
You will work with our Product, Engineering, and UX analytics team to build YouTube Analytics roadmap, design Go-to-Market plans and growth strategies to make our tools better.
You will also work closely with the Music Marketing team to help us position other priority products (e.g., YouTube Shorts, YouTube Live, etc.), craft value propositions with product marketing managers. and help them define growth strategies.
You will work and influence executive leadership to shape our strategy and help show YouTube’s value to artists and the music industry.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Define the strategic roadmap, Go-To-Market moments, and growth strategies for our suite of Analytics products and other artist tools.
- Solve and turn problems into compelling insights we can share internally and externally (e.g., build dashboards, data visualization, insight reports).
- Build proof points to better communicate YouTube’s value to the industry.
- Support product development, solidify the value proposition of our priority products, and help the team prioritize to improve the platform for artists and their teams.
- Work with cross-functional stakeholders and executives from the Music team (e.g., product, engineering, partnership).
Additional Information
(Colorado only*) Minimum salary of $136,000 + bonus + equity + benefits.
Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.
This role may also be located in our Playa Vista, CA campus.
Note: Google’s hybrid workplace includes remote and in-office roles. By applying to this position you will have an opportunity to share your preferred working location from the following:
In-office locations: New York, NY, USA; Los Angeles, CA, USA; San Bruno, CA, USA.
Requirements
Minimum qualifications:
- Bachelor's degree in Economics, Finance, Math, or equivalent practical experience.
- 6 years of experience in a consulting/business analyst role in fields related to music and technology.
- Analytical/coding experience with analysis and data visualization (e.g., Tableau, SQL, Python).
Preferred qualifications:
- Ability to translate complex data sets into simple communications and balance deep analytics with actionable insights.
- Excellent coding and statistical skills (C, R packages, Python) and frequent usage/management of large, complex data sets.
- Passion for the online music industry, digital media, and technology.
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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.