Media Manager, Performance Marketing
Description
- Actively manage in-platform media buying across multiple platforms (Facebook, Instagram, Twitter, Pinterest, Reddit, etc.)
- Run A/B tests on channels to enhance performance and gather valuable insights
- Lead go-to-market strategy and execution for key landscape moments in our business (ex. Super Bowl, NBA Playoffs, The Masters, etc.) and work cross-functionally to ensure marketing messaging is cohesive cross-channel
- Measure and report on performance of channels, deriving insights to continually improve the program's performance
- Develop new creative strategies alongside studio team to bring fresh concepts to life in ads, and assist with creative and copy refreshes
- Have an eye for what "thumb-stopping" content looks like, specifically on social channels
- Simultaneously manage multiple projects at one time
- Be a steward of and maintain the StubHub brand in all creative
Requirements
- Bachelor's degree or equivalent experience in marketing or
- Minimum of 3+ years of experience at an agency or in-house media buying role, ideally across multiple platforms
- Numbers and metrics obsessed, with strong handle on measuring click and view-based channels, incrementality, etc.
- Comfort with important KPIs and knowledge of how they influence performance (ROAS, CTR, CVR, CPC, CPM, etc.)
- Proficiency with Microsoft Office + Google Suite, specifically using advanced formulas in Excel or Google Sheets
- Demonstrated success in managing multiple projects simultaneously
- Experience in ecommerce preferred, marketplace (buyer and seller) is a plus
- Strong team player that has a professional demeanor and is innovative, collaborative and a great communicator
- An exceptional attention to detail
- Mobile first campaign experience
- Knowledgeable of channel best practices
- Excellent time management and organizational skills
- Knowledge of and well versed in sports, theater and concerts
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StubHub
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At StubHub, our mission is simple: bring the joy of live to fans globally. We connect fans with their favorite teams, shows and artists and introduce them to the ones they'll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. We enable experience-seekers to buy and sell tickets whenever and wherever they are through our desktop and mobile experiences. StubHub reinvented the ticket marketplace in 2000 and continues to lead it through innovation. StubHub’s industry firsts include: the introduction of the ticketing application, interactive seat mapping, 360 degree virtual views of seating, innovative price recommendation technology and an algorithm that determines the best value on tickets At StubHub, we are: Owners: We carry the ball. We act as one team, in it together. We live above the line as optimists and with a solution mindset. We are fully accountable for solving problems, both our own pieces and the whole. Fan First: We are the fans’ biggest fan. We are the fan and the voice of our fans in everything we do. Driven: We push past the finish line, aggressively prioritize and focus on what matters most. We debate, decide, commit and deliver. Inventive. We play a new chord; we celebrate progress over perfection and learnings as much as success. We’re agile because there is always more than one way. Courageous: We take big swings. We show up for challenges with resilience and persistence. We take risks, embrace failure as a path to learning, and speak up when we have a different opinion. Diverse and Inclusive: We harmonize. We assume positive intent, trust and empower others; bring a global mindset and seek out alternative viewpoints.