Marketing Specialist (temp)
Description
POSITION SUMMARY:
The Country Music Association (CMA) is hiring a multifaceted temp position on the Marketing and Creative team to support a variety of needs leading up to, during and after CMA Fest 2023. Responsibilities vary from content management across owned digital platforms, running in-house paid social advertising campaigns, planning rundowns and organizing assets for stage screens, supporting customer service needs, creating and editing graphics in Adobe Photoshop, and other administrative tasks as assigned.
This position is for April through September 2023, based in Nashville, TN, and requires up to 30 hours of work per week, preferably in-person Tuesday through Thursday but can be remote for a percentage of time. The pay rate is $15 per hour.
CMA believes in and expects all staff to act in alignment with its core values of collaboration: exhibiting a team-oriented focus, practicing active listening, demonstrating empathy; being solution-minded: proactively identifying problems and potential solutions; and commitment: exhibiting tenacity, engagement, and passion.
ESSENTIAL FUNCTION:
- Manage CMA Fest daytime and nighttime stage screens content for 8 stages
- Build and manage rundowns for every set break on every stage
- Track and deliver contractual sponsor obligations
- Manage stage screens content vendor(s)
- Create/edit graphics using Adobe Photoshop
- Collaborate with stage managers and other event production staff on instructions for video with audio content versus graphic content
- Lead on-site oversight and troubleshooting
- Support social media marketing efforts
- Run digital advertising campaigns to boost organic social media impressions, reach and engagement
- Draft copy for social media content
- Participate in content ideation and brainstorming
- Help capture and publish content to channels during CMA Fest event
- Real-time marketing support and fan engagement during CMA Fest TV special
- Participate in customer service
- Communicate key event logistics information to key stakeholders (info booths, box office,
- receptionist, social media team, etc.)
- Attend info booth and box office temp staff training session
- Check in with info booths frequently throughout event
- Administrative tasks as assigned to support the entire Marketing and Creative team
- Organizing credential, parking and meal needs
- Load-in designated work rooms on-site
- Load-in fan prizing
- Distribute merch orders to staff and crews
- Schedule meetings; Order meals
- Track budget actual & projected expenses
Requirements
KNOWLEDGE, EDUCATION AND EXPERIENCE REQUIRED:
- Experience in marketing, advertising, digital, and/or event production in the music industry or related field
- Preferred experience with managing digital advertising campaigns
- Working knowledge of social media platforms and their backend management interfaces
- Preferred experience with Adobe Creative Cloud and its suite products including Photoshop; Familiarity
- with Canva
- Experience using WordPress and/or other website content management systems (CMS)
- Working knowledge of digital streaming platforms
- Experience using Microsoft Office 365 and its suite of products including Outlook, Teams, OneDrive,
- Word, Excel, PowerPoint, etc. preferred
SKILLS AND ABILITIES REQUIRED:
- Must have strong interpersonal skills and be able to work effectively in either a team or individually
- Must have strong written communication and proofreading/edits skills
- Strong understanding of marketing concepts, terms and general practices and willingness to learn more
- Ability to thrive in a fast-paced, deadline-oriented, detail-oriented environment
- Ability to multi-task, prioritize, reorganize and adapt to change
- Ability to utilize independent judgement in areas of responsibility
- Ability to maintain confidential information
- Ability to work select evenings and weekends
PHYSICAL DEMANDS/REQUIREMENTS:
- Typically sitting at a desk or table
- Occasional lifting of light objects (less than 24 pounds)
- Occasional lifting of objects weighing 25 to 50 pounds
- Work is typically performed in an office
- Frequent computer use
CMA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, age, genetic trait, sexual orientation, national origin, disability status, or any other characteristic protected by law.
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Country Music Association
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Founded in 1958, the Country Music Association (CMA) is the premier trade association of the Country Music industry. Representing professionals making a living in Country Music globally, the organization serves as a critical resource of support and information, honors excellence in the genre and provides a forum for industry leadership. CMA is dedicated to expanding Country Music around the world through a number of core programs and initiatives including the organization’s three annual television properties—the CMA Awards, “CMA Fest” and “CMA Country Christmas,” all of which air on ABC. The organization’s philanthropic arm, the CMA Foundation, works tirelessly to provide equitable access to music education in order to create impactful change for students and teachers across the United States.