Marketing Specialist (EMEA)
Description
Ticketmaster Music manages our global concert line of business. We’re the commercial engine behind the world’s biggest tours and we represent touring artists and their promoters inside of Ticketmaster. Our mission is to develop, configure, and manage innovative and distinctive software solutions on behalf of these artists that capture and convert concert ticket demand, optimise prices, and provide key insights and fan interactions. Our deep understanding of touring artists’ business needs, and our access to the technological scale and expertise of the global leader in ticketing, enables “Artist-Driven, Ticketmaster-Powered” outcomes that are transforming the global concert industry.
THE JOB
The Marketing Specialist (EMEA) plays a critical role in the tactical management and execution of B2C marketing and communications activity supporting Ticketmaster Music’s suite of premium products and services. As the primary support for senior Marketing team members, core responsibilities also include coordinating day-to-day marketing operations, overseeing requests and communications for touring artist and promoter clients across Europe, the Middle East, and Africa (EMEA) and delivering exceptional customer service.
This position works closely with teams across Ticketmaster Music (including Artist & Promoter Relations and Operations) and actively collaborates with Ticketmaster and Live Nation Entertainment Marketing stakeholders across EMEA. The ideal candidate should be adept at managing client expectations as well as internal teams to support client deliverables. They must thrive in a fast-paced, deadline-driven environment with multiple ongoing projects and be able to handle unplanned assignments and interruptions from both internal and external stakeholders.
What You Will Be Doing
- Support the adoption and success of Ticketmaster Music’s products and services, designed to help artists and promoters meet their touring goals.
- Execute impactful B2C marketing and communications campaigns that leverage Ticketmaster-owned media to drive incremental demand and ticket sales for our clients and products.
- Coordinate with Ticketmaster EMEA local Marketing staff to communicate campaign needs, drive consistency across territories, and monitor deployments.
- Aid senior members of the Ticketmaster Music Marketing team with assigned tasks and projects.
- Translate demand and marketing data, proactively turn into actionable insights and learnings.
- Support reporting, data, and analytics projects, utilizing both internal and web tools (i.e. Google Analytics).
- Guide client marketing contacts in effective product usage, including reporting and marketing solutions.
- Partner with senior Marketing team members and B2B Product Marketing to develop compelling decks and marketing materials that effectively communicate our products and services to client stakeholders.
- Capture client stories to demonstrate the value clients are deriving from our solutions and provide feedback to B2B Product Marketing teams to produce case studies and related content.
- Assist with copywriting, image re-sizes, and similar tasks related to marketing campaigns.
- Serve as the internal “expert” on our clients: understand their business challenges/opportunities, how Ticketmaster’s current offerings benefit them, and advocate for new offerings.
- Attend and, where needed, lead calls and meetings with clients, deliver compelling content and information via formal presentations.
- Provide excellent communication with clients and internal teams, ensuring nothing falls through the cracks.
- Establish and maintain strong relationships with internal teams, clients, and peers.
- Assist with administrative departmental functions such as reporting, invoicing, and information gathering.
Requirements
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS/COMPETENCIES)
- Experience in a role with similar requirements in digital marketing, product marketing, or the live entertainment industry
- Ability to effectively interact with clients and colleagues across the executive, mid-manager, and day-to-day operations levels in a professional, service-oriented manner
- Strong written and verbal communication and comprehension skills, ability to adjust style based on audience
- Exceptional organisational skills and attention to detail
- Ability to work effectively under pressure and tight deadlines
- Strong quantitative skills, including analytical abilities
- Understanding and interest in the business side of the live music industry
- Strong proficiency required in Microsoft Office products— particularly Excel and PowerPoint
- Proficiency in Photoshop, Google Analytics, and Salesforce preferred
- BA/BS in Marketing or a related field preferred
How to apply
Apply via link
Live Nation
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Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.