Description

The Marketing Partnerships and Event Marketing Analyst will play an important support function within the team. This position works closely with the Director, Vendor Partnerships and the Manager, Event Marketing to assist in the execution and measurement of marketing plans designed to drive omni-channel traffic, customer acquisition and awareness as well as vendor participation and sponsorship for the Guitar Center Brand.
Responsibilities:
- Proofing of marketing materials/assets, Track and report on campaign KPIs/Metrics
- Input/maintain campaign & tactic tickets, ensure and track execution of tactics on all platforms
- Coordination/communication with cross-functional teams
- Vendor activations and vendor specific events, in-store and online including, but not limited to talent appearances, workshops, Store-in-Store, and demos in conjunction with Partnership Marketing and Category Marketing Managers
- Develop and maintain the national event calendar in coordination with the Director, Marketing Partnerships, in support of overall omni-channel brand objectives
- Drive local event strategy and guidance
- Create criteria for local store / RVP event investments that:
Benefits the overall sales accomplishment of the store
Drives traffic / new customers
Aligns with local social media strategy
Create general activation tool kits and Do's / Don'ts
- Build and maintain ongoing communications with business Oversee creative and content development in support of all events and grand openings, working closely with internal partners including creative, content and social, media, marketing operations, brand teams and store operations / e-commerce teams to ensure integrated messaging and materials
- Constantly monitor event activities' sales achievement and recommend strategies to positively affect outcomes and improve efficacy of event spending
- Additional duties as assigned

Requirements

Bachelor's degree is preferred, preferably in Communications, Marketing, Advertising, or Events
Valid state driver's license and automotive insurance.
Ability to acquire work/travel documents (i.e., passport and visa) as required by various countries.
2-4 years of relevant work experience (in addition to degree or years of previous experience).
Strong MS PowerPoint and MS Excel skills required
Organization skills, attention to detail, and ability to multi-task are a must-have

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The Guitar Center

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Founded in 1959 by Wayne Mitchell, the Guitar Center has since burgeoned into a cultural icon and a haven for musicians across the United States. With its headquarters stationed in Westlake Village, California, the chain has become synonymous with all things guitar-related, offering a vast array of instruments, amplifiers, accessories, and professional audio equipment. What sets Guitar Center apart is not just its extensive inventory but also its commitment to fostering a community of musicians through workshops, lessons, and live performances held in many of its stores nationwide. Whether you're a seasoned professional or a budding enthusiast, Guitar Center serves as a one-stop destination for all your musical needs, providing an immersive experience that transcends mere retail. The ethos of Guitar Center revolves around accessibility and expertise, striving to cater to musicians of all levels and genres. From iconic rock legends to aspiring singer-songwriters, the chain prides itself on its knowledgeable staff, who are passionate about music and dedicated to guiding customers towards the perfect gear for their unique sound. Beyond its brick-and-mortar presence, Guitar Center has also established a robust online platform, offering convenience and a vast selection to musicians across the country. With its rich history, extensive inventory, and unwavering commitment to musical innovation, Guitar Center continues to be a cornerstone of the American music scene, inspiring generations of musicians to find their voice and express themselves through the power of music.

Job Details

Posted on Sep 14

Westlake Village, CA, USA

Full time

Mid

The Guitar Center

Marketing Partnership & Event Marketing Analyst

Description

Requirements

Job Details