Marketing Manager
Description
Yamaha employees are passionate about music and sound! As the world’s largest musical instrument manufacturer, we are known for our quality, stellar customer service and innovation. Are you a strategic thinker and problem solver that wants to help shape the future of Yamaha’s marketing? If so, then check out this opportunity.
Yamaha is looking for a highly motivated Marketing Manager to join our team. The Marketing Manager is responsible for developing insight-driven, multi-platform consumer marketing strategies and campaigns for the Yamaha Pro Audio & Steinberg portfolio. This position will report to the Director of Marketing – Pro Audio.
Here's What You’ll Do:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels for Yamaha Pro Audio & Steinberg portfolios, with a strong focus on consumer marketing
- Lead the development and execution of fully integrated go-to-market marketing programs by collaborating with and leveraging internal Integrated Marketing Group (IMG) centers of excellence to enhance and expand programs for maximum impact
- Lead and train a team of marketing professionals
- Through effective coaching, feedback and accountability, work to develop team to ensure effectiveness and efficiency in their roles
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies and opportunities for competitive advantage
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Support Director of Marketing of Pro Audio in the development of the annual Strategic Planning process, including the annual and mid-term business plan for the business
- Partner with internal functional teams, and national account managers, to design, test and evolve marketing & lead nurturing tactics.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including digital, video and print assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage activation of planned promotions and support the identification and planning of new partnerships. Collaborate with Sales to build strong in-store and on-line shopper activation plans.
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with leaders about marketing programs, strategies, and budgets.
- Perform other duties as assigned
Requirements
- Bachelor’s degree in a Marketing, Business, Communications or related field, or equivalent years of experience
- 5+ years of experience in brand/marketing management in client and/or agency roles
- Ability to develop relationships and influence others across a complex matrixed organization
- At least 3 years proven leadership experience, mentoring and developing a team
- Digital and social marketing expertise and familiarity with associated analytics
- National integrated marketing campaign management experience
- Ability to manage and collaborate with creative resources / ad agencies
- Ability to develop a compelling business case based on quantitative / qualitative data, competitive / market insights to address market opportunities.
- Strong critical thinking, analysis and writing skills
- Excellent written/verbal and presentation skills
- MS Office proficiency
- Ability to travel up to 25%, including international travel
Preferred
- Tableau experience
- Experience with pro audio product
Benefits & Perks
- Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
- Performance based bonus program
- Robust employee wellness programs including free onsite music lessons
- Gym membership reimbursement program
- Tobacco cessation reward program
- Free concerts from award winning artists
- Discounted hotel, travel, entertainment, and other attractions
- Employee product purchase program
- Flexible work options
- Casual dress
- Vacation, sick-time and personal floating holidays
- Inclusive and passionate culture
- Opportunity to be part of something bigger; changing people's lives through music and so If you’d like to get in on our mix, please apply!
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Yamaha Corporation of America
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Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.