Marketing Manager
Description
About Women's Audio Mission: Women's Audio Mission (WAM) is dedicated to the advancement of women/gender-expansive individuals in music production, technology and the recording arts, fields in which women are chronically underrepresented (<5%). WAM empowers 4,000+ women/girls/gender-expansive individuals every year to amplify their voices and creativity with music technology/production training and mentoring in the only professional recording studios in the world built/run entirely by women. Founded in 2003, WAM has grown exponentially to serve 50+ school partners across three school districts and includes two recording studios we own in San Francisco, an educational lab space in Oakland, and global reach online to 30+ countries. WAM’s staff consists of teaching artists, audio professionals, and passionate, hard-working individuals in a combination of full time, part time, and contract roles.
Watch videos about WAM: wam.rocks/videos
Position Summary: Reporting to the Interim Director, Strategy and Development, the Marketing Manager is engaged in and responsible for the development and successful execution of a strategic marketing plan, including general marketing, communications materials, and digital media to meet and exceed income, philanthropic, and community engagement goals, and to support WAM’s external storytelling. This position will report to and work in partnership with staff across the organization including close collaboration with the Interim Director of Strategy and Development, Director of Education, Studio Director, and the Executive Director. The Marketing Manager will be responsible for managing and producing compelling marketing materials to support the programs and initiatives for each department, as well as collaborating with other team members on projects as needed.
This role looks for effective ways to cultivate new audiences and increase awareness and engagement with WAM.
KEY RESPONSIBILITIES
- Create and execute a marketing schedule for social media, email newsletters, and all other types of communication assets.
- Create digital content, capturing photos/videos, generating graphics for social media, website, educational materials and newsletters.
- Develop engaging daily content on WAM’s social media platforms that effectively communicates WAM’s voice and optimizes engagement, including hashtags, geolocation, and other strategies/trends.
- Research, develop, and maintain third party promotional partnerships and relationships (sponsorships, etc.).
- Work with team members to strategize and research how best to market to and target potential audiences for classes, events, and other .
- Research other arts and culture communications campaigns so as to ensure that WAM’S voice is being heard by a wide audience of differing ages, genders, ethnicities, etc. in a competitive environment.
- Produce bi-monthly email newsletters in Mailchimp or similar platform. Ensure consistent strategy, accuracy and consistency.
- Manage donated Google Adwords/other donated advertising
- Create compelling, ongoing website and strategic social media editorial content.
- Ensure that press releases are created/launched as needed in conjunction with general marketing schedule.
- Collaborate with fundraising team to create materials for fundraising campaigns.
- Collaborate with education team to create materials for youth and adult education programs.
- Collaborate with studio team to create materials for studio use promotion.
- Work with graphic design consultants as needed for projects that require additional support, ensuring that the products are of the highest quality and that they adhere to the WAM image/brand.
- Collaborate across WAM to produce video materials and digital library content, so that the visiting directors, producers, artists, etc. viewpoints are properly represented to our audience.
- As needed, assist with the managing of vendors/contractors/external agencies relevant to marketing.
Requirements
- 4-5 years previous experience in marketing and communications role.
- 4-5 years experience in developing and designing compelling marketing assets (images, videos, photos, etc.).
- 4-5 years experience in developing and implementing storytelling/campaign strategies.
- Excellent writing skills.
- Experience in producing and managing event campaigns.
- Ability to work under pressure in a faced-paced, energetic, and creative work environment and able to meet competing deadlines.
- Self-starter and able to handle multiple tasks concurrently.
- Experience working with agencies and vendors.
- Experience working in nonprofit arts environment is preferred.
- Proficient with general office software as well as social media management platforms and communications platforms, video and photo shooting/editing required.
- Bachelor of Arts degree or equivalent experience.
Preferred Qualifications:
- Videography and video editing experience
- Experience using professional photo/video cameras
- Event production and support experience
- Fun, engaging and compelling writing style - able to find creative ways to illustrate stories
- Experience and understanding of Google Ads and Google Analytics
- Strong analytical skills and data-driven thinking
- Experience specific to nonprofits, the arts, and/or STEM fields
The ideal candidate is/has:
- A team player - prioritizes “we” over “me” and rolls up sleeves to get things done!
- Ability to adapt to and prioritize many changing priorities.
- Self-starter motivated by WAM’s mission.
- Strong organizational skills.
- Exceptional attention to detail.
- Excellent verbal and written skills.
- Experience using diversity, equity, and inclusion frameworks to inform all decision-making.
Location: This position will be in-person in both our Oakland and San Francisco offices, is not remote and will require regular travel throughout the greater San Francisco Bay Area with occasional travel nationally. San Francisco Bay Area candidates are prioritized.
Benefits & Perks
Compensation and Benefits: Women’s Audio Mission has a pay scale that is commensurate with an individual's experience and education. This role has a salary of $65,000-$75,000, experience dependent. Full-time WAM staff receive a generous benefits package that includes healthcare, vision, dental, vacation and sick days and paid holidays. There are also options for self-elected commuter benefits, and opportunities to take WAM audio classes. WAM is serious about audio and our team is smart and fun. There is joy in seeing our work of Changing the Face of Sound come to life through our programs.
WAM is an equal opportunity employer and committed to a diverse and inclusive workplace. Applicants from the San Francisco Bay Area and who identify as Black, Indigenous, and/or people of color and trans/gender-expansive are strongly encouraged to apply.
To Apply: Please send a cover letter and resume outlining your experience as related to the above job requirements and why you’re interested in WAM. If you’d like to include work sample links, please do. Applications will be reviewed on a rolling basis, with a deadline of March 22, 2022.
Please do not call or email about this position. Apply online at https://wam.rocks/3ttmXzz
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Women's Audio Mission
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Women's Audio Mission (WAM) is a San Francisco and Oakland-based nonprofit organization that has been working at the intersection of music, media and technology since 2003. We inspire 4,000+ girls, women and gender non-conforming (GNC) individuals per year (96% low income, 91% people of color) to use technology to amplify their voices by creating music and media. WAM provides free training, dedicated artist mentors, education and career counseling, job placement, and access to the only recording studios in the world built and run entirely by women and GNC individuals. WAM addresses and challenges the extreme gender gap in the tech and pro audio sectors.