Marketing Manager
Description
- Establish a social media strategy and content designed to engage current audiences and increase new audiences, including ideation and creation of daily content calendar.
- Develop creative and copy for all social media channels, working with other departments as appropriate.
- Set goals and Key Performance Indicators per channel to track growth across social media channels and report on consumer trends and provide insights on engagement.
- Research and recommend new platforms, offerings, and opportunities to engage new audiences.
- Manage day-to-day website maintenance, in coordination with Marketing Associate, and serve as contact for regular maintenance with website developers.
- Works with the Marketing Associate to organize photo archive and provide necessary requests to PR and Touring staff.
- Project manage media (video & audio) for marketing efforts, such as interviews with Artistic Directors or artists, clips of rehearsal, audio clips of season’s programs etc. to support ticket sales.
- Ideate and implement innovative, data-driven audience development strategies that focus on reaching new and diverse audiences and increasing customer loyalty of current audiences.
- Collaborate with Audience & Ticketing Services team to leverage and maximize audience engagement, loyalty, and ticket sales.
- Develop and execute the Long-Haul model for new and returning audiences, finding original ways to move customers along the patron’s journey.
- Provide oversight for subscriber and single ticket retention activities.
- Create and report upon audience research and customer behavior analytics, including past sales and key stakeholder behavior, and marketing campaign reports.
- Works with Director of Marketing and Communications and outside agencies to create strategy and schedule for digital marketing campaigns, both organic and paid. Monitor performance and return on investments of paid campaigns.
- Serve as point of contact for outside agencies for delivery of materials.
- Creates marketing materials for development, education, production, and tour departments, as requested.
- Collaborates and assists with all elements of subscription renewal campaigns, single ticket campaigns, partnering with digital content and development teams as appropriate.
- Manages and reports upon marketing expense budget. Collaborates with finance team to ensure finances are accurately reflected in financial statements.
Requirements
- 3+ years of relevant work experience in marketing or audience development
- Relevant experience in social media marketing and being the social media voice for an institution
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Detailed, results oriented, creative thinker
- Knowledge of classical music repertoire
- Excellent written and oral communication skills
- Knowledge of products in the Adobe Creative suite, including video editing
- Proficient in all Microsoft Office products
- Strong project management experience
- High energy and enthusiasm
- Must be able to work nights and weekends, depending upon performance schedule
- Knowledge of Tessitura and Wordfly softwares, a big plus
- Basic knowledge of HTML and CSS
- Knowledge of Asana or other project management software
Benefits & Perks
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The Chamber Music Society of Lincoln Center
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The Chamber Music Society of Lincoln Center (CMS) is one of eleven constituents of Lincoln Center for the Performing Arts, the largest performing arts complex in the world. Along with other constituents such as the New York Philharmonic, New York City Ballet, Lincoln Center Theater, and The Metropolitan Opera, the Chamber Music Society has its home at Lincoln Center, in Alice Tully Hall. Through its performance, education, and recording/broadcast activities, it draws more people to chamber music than any other organization of its kind. CMS presents annual series of concerts and educational events for listeners ranging from connoisseurs to chamber music newcomers of all ages. Performing repertoire from over three centuries, and numerous premieres by living composers, CMS offers programs curated to provide listeners a comprehensive perspective on the art of chamber music. The performing artists of CMS, a multi-generational selection of expert chamber musicians, constitute an evolving repertory company capable of presenting chamber music of every instrumentation, style, and historical period (see Artists of the Society and Guests). Its annual activities include a full season of concerts and events, national and international tours, nationally televised broadcasts on Live From Lincoln Center, a radio show broadcast nationwide, and regular appearances on American Public Media’s Performance Today.